UW-Madison: School of Business center, Design Concepts partner on ‘Design Thinking for Business’
CONTACT: Thomas O'Guinn, 608-265-2485, toguinn@bus.wisc.edu; Stefanie Norvaisas, 608-221-2623, stefanie.norvaisas@design-concepts.com
MADISON - Innovation has become the most important basis of competitive advantage in today's economy. The stronger the innovation competency a company has, the stronger their overall competitiveness and prosperity.
The Center for Brand and Product Management (CBPM) at the Wisconsin School of Business this spring is redesigning how brand managers...
