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Student Stories

These stories were authored by graduating students in UW-Madison’s Department of Life Sciences Communication, highlighting various early-stage businesses in Wisconsin and their founders.

Laundry service startup targets BnBs and other rentals

Startup company Washbnb does what many Airbnb hosts, vacation rental property owners and boutique hotel managers don’t necessarily have the equipment or...

Medical device startup aims to limit tube tangles

In an intensive care unit, every move can mean life or death for a patient.  Every time doctors and...

New medical device aids in treatment of cardiac surgery patients

A device created by the team at Atrility Medical helps doctors caring for cardiac surgery patients to quickly and accurately recognize heart...

BookScape brings the written word to 3D life

Trevor Santarius has always consumed a variety of written material, from books to newsletters to online blogs and more. 

‘Steady Shot’ aims to help Type 1 diabetics with their injection routines

Communication is critical in any healthy relationship, including the relationship between you and your body.  Think about how your...

Colorful Connections seeks to help companies meet diversity goals

After a year of historic social and racial turmoil, many corporations have committed to creating an inclusive and diverse workplace. But those pledges can fall short of accomplishing company goals due to a lack of diversity-focused hiring resources.

Nobbits hopes to “tie up” the market for specialized shoelaces

Fitchburg-based Nobbits USA LLC makes shoelaces that lessen the chances of knots coming untied. Nobbits makes shoelaces from polyester...

Whitewater company aims to replace lead acid batteries with lithium for machinery

In a world dominated by automation, Blue Line Battery has embraced the growth of technology in a way that avoids putting people...

C-Motive Technologies is reshaping electric motors and generators

To mitigate the changing climate and maintain a cleaner future, the world is increasingly turning to renewable energy. In the world of...

AirDeck helps create on-demand business presentations during COVID-19

The entertainment industry has increasingly become “on-demand” with movie, television and music streaming services. But in the business world, people still rely...

Qobotix aims to tackle automated challenges facing manufacturers

At the end of an assembly line might be a finished product, but there is still one crucial task that remains --...

CarePool lowers rural transit barriers for elderly, disabled

As a young entrepreneur, Josh Massey witnessed the agony his grandmother experienced riding the Medicare vans to medical appointments and other visits...

Milwaukee-based health food startup offers anxiety relief with vitamin-fortified drinks

Satori Food Project Inc. has developed vitamin-fortified drinks that can be made in a Keurig brewer to provide anxiety relief. The K-Cups...

Eau Claire startup looks to streamline AV installation with wireless platform

Eau Claire-based UpStream provides wireless technology in order to eliminate the hassles of wired media presentations.  Founded in 2019,...

SmarTrac can help alleviate shortage of physical therapists

Physical therapy can make the difference for a quick post-surgery recovery. Unfortunately, the U.S. is experiencing an extreme shortage...
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