(Green Bay, Wis.) – A bold, new look is taking shape for a major transportation hub in Northeast Wisconsin. With a reimagined logo, refined color palette and streamlined brand name, Port Green Bay reintroduces itself with a refreshed identity, blending the heritage and longevity of the Port as a vital part of our local economy with the innovation and ambition of its future vision for our region.
Anchored by a circular badge mark representing the iconic Leo Frigo Bridge as its primary visual reference, the updated logo leans into the Port’s established regional authority while framing it in a way that feels purposeful and forward-looking. The modern approach speaks directly to both industry stakeholders who value reliability and community audiences who take pride in the Port’s economic role. The redefined brand colors bring renewed energy into the Port’s global connection.
“This evolution sharpens our identity and strengthens our focus on the future without leaving our values, history and community impact behind,” said Director of Port Green Bay, Dean Haen. “By simplifying our name and realigning our visual presence, we have created a brand that fits with both the advancements within our own community and within the transportation industry as a whole. It’s also timed with our port expansion project.”
Port Green Bay continues to be a critical link for national and global markets to Wisconsin and the greater Midwest region. By providing trusted facilities and infrastructure, the Port and its partners are able to effectively and efficiently move commodities and goods, enhancing the prosperity and economic health of Green Bay and surrounding communities.
“Every element of this update was intentional,” explained Haen. “We didn’t reinvent who we are, we set out to create something that was meaningful, strategic and recognizes our readiness for what’s next while staying grounded in our mission.”
Community members can be on the lookout for updated website content, social media pages and other Port materials in the coming weeks.
