MILWAUKEE, Feb. 15 /PRNewswire-FirstCall/ — Midwest Airlines (AMEX:MEH) today announced it was launching a new advertising campaign, attracting new customers with its unique promise of award-winning service at competitive fares. The new campaign, with its theme of “Simply the best care in the air,” begins February 16.
“Midwest’s growth plans for 2007 create great opportunities to introduce new customers to the airline,” said James J. Reichart, the airline’s director of advertising and brand. “Our new advertising uses iconic images familiar to our current flyers, like our leather seats and our baked-onboard cookies, and packages them in a clean, fresh way that will have consistent impact across all media. This is especially important on the Internet, where more frequent travelers are getting their daily news and information.”
According to Reichart, the campaign includes television and advertising in the airline’s hub markets of Milwaukee and Kansas City, plus radio, outdoor, newspaper and four-color magazine in these and other select markets. Web banner advertising will appear locally, regionally and nationally, including sites like usatoday.com and weather.com. Creative work was done by Noble Chicago, the airline’s general agency. Total advertising spending was not disclosed. Sample ads can be viewed at http://www.midwestbrandidentity.com/newads/ .
The new campaign supports the airline’s previously announced comprehensive business plan for 2007, which includes the launch of 50-seat Midwest Connect regional jet service in April, and the addition of six new cities and a dozen new routes in 2007. Earlier this year, the airline announced new nonstop service between Milwaukee and Duluth/Superior starting March 4, between Kansas City and Seattle/Tacoma starting April 1, and between Kansas City and Columbus beginning May 1.
Midwest Airlines features jet service throughout the United States, including Milwaukee’s most daily nonstop flights and best schedule to major destinations. Catering primarily to business travelers and discerning leisure travelers, the airline earned its reputation as “The best care in the air” by providing passengers with impeccable service and onboard amenities at competitive fares. Skyway Airlines, Inc. – Midwest’s wholly owned subsidiary – operates as Midwest Connect and offers connections to Midwest Airlines as well as point-to-point service between select markets on regional jet and turboprop aircraft. Together the airlines offer service to 49 cities. Visit http://www.midwestairlines.com/ for more information.
This document contains forward-looking statements about the results expected under the company’s strategic plan and that otherwise may state the company’s or management’s intentions, hopes, beliefs, expectations or predictions for the future. Words such as “projecting,” “expect,” “anticipate,” “believe,” “estimate,” “goal,” “objective” or similar words are intended to identify forward-looking statements. It is important to note that the company’s actual results could differ materially from projected results due to the risk factors described in Item 1A. Risk Factors in the company’s “Annual Report on Form 10-K” for the year ended December 31, 2005.
