Vann: Social media networking can enhance traditional tools of marketing
By Brian E. Clark
For WisBusiness.com
Marketing, public relations and advertising aren’t going away.
But Cd Vann, the Milwaukee-based publisher of Sohobiztube.com, says companies also need to get with social media networks as a way to reach and influence both customers and employees.
“Social media tools can enhance marketing, PR and advertising,” she says. “They will always be a staple of...
WisBusiness: Enthusiasm for local food boosts community-supported farms
By Marc Eisen
For WisBusiness.com
The local food movement is providing a noticeable boost this spring to Wisconsin farmers who sell seasonal-vegetable subscriptions to families in the Milwaukee and Madison areas.
“We’re having a real growth spurt,” says John Hendrickson, a senior outreach specialist with UW-Madison’s College of Agricultural and Life Sciences. “Local food has just been exploding.”
In Milwaukee, more than a...
WisBusiness: Manufacturers see labor shortage for skilled positions
By Kay Nolan
For WisBusiness
MILWAUKEE -- Three Wisconsin manufacturers that have grown despite the recession say finding and keeping employees will be the biggest challenge as the economy recovers.
“There aren’t a whole lot of 25-year-olds who want to work in manufacturing. A whole bunch of kids who are high school graduates, who might have been the kind of guys...
