HSA Commercial: Breaks ground on 226,321-square-foot speculative industrial facility at Pabst Farms in Oconomowoc, Wis.

New Class A warehouse to deliver in fourth-quarter 2025 amid historically low industrial vacancy in Waukesha County

OCONOMOWOC, Wis. (June 24, 2025) — Chicago-based HSA Commercial Real Estate today announced the start of construction on a 226,321-square-foot speculative industrial facility at Pabst Farms, the 1,500-acre master-planned community in Oconomowoc, Wis., approximately 35 miles west of Milwaukee. Strategically located a mile southwest of the Interstate 94 and Highway 67 interchange, the Class A warehouse is slated for delivery in fourth-quarter 2025 and is now available for lease.

“The integration of industrial within a vibrant live-work-play community reflects a growing demand for warehouses in locations that are both transit served and amenity rich,” said Robert Smietana, president and CEO of HSA Commercial Real Estate.

Situated on 17.3 acres, the new development will accommodate users seeking as little as 40,800 square feet. Building specifications include 32-foot clear heights, 50-foot-by-50-foot column spacing with a 60-foot speed bay, more than 30 dock doors and four drive-in doors. Additional features include an ESFR sprinkler system, energy-efficient LED lighting, 342 automobile parking spaces and 140 trailer stalls.

According to Cushman & Wakefield | Boerke, which is leasing the property, industrial vacancy in Waukesha County was just 1.1% in the first quarter, making it one of the tightest submarkets in southeast Wisconsin.

“There’s a clear need for new, high-quality space capable of accommodating today’s users,” added Smietana. “This project at Pabst Farms is arriving at exactly the right time given the recent slowdown in speculative development.”

Cornerstone Architects, a Nelson company, is the project architect, with Pinnacle Engineering as civil engineer and Riley Construction as general contractor.

Since its inception in 2002, Pabst Farms has evolved into one of Wisconsin’s premier mixed-use communities, with nearly 1,000 acres already developed across the residential, retail, healthcare and education sectors. The remaining 450 acres will be built under an updated 2024 master plan that further integrates commercial, industrial and innovation uses.

Also under construction at Pabst Farms is the Pabst59 development by Wingspan Development Group. The 59-acre project will include a 320,000-square-foot innovation hub across four buildings, 162 apartments in five garden-style buildings, two food halls totaling approximately 32,000 square feet surrounding a central plaza, and a mix of retail and office space.

HSA Commercial has been developing industrial facilities across southeast Wisconsin for more than two decades, delivering over 7 million square feet of warehouse space in eight communities since 2016. These projects range from multibuilding business parks and build-to-suit facilities for national logistics and manufacturing users to speculative developments.

About HSA Commercial Real Estate:

Founded in 1981, Chicago-based HSA Commercial Real Estate is a diversified, full-service real estate firm specializing in office, industrial, and healthcare real estate leasing, management, marketing, development and financing on a national basis. Along with developing and acquiring more than 100 million square feet of commercial real estate across the United States, with a total consideration in excess of $6 billion, HSA Commercial Real Estate has represented owners and tenants in more than 10,000 transactions in 43 states; manages a property portfolio, including retail, in excess of 14 million square feet in locations across the nation; and owns more than 13 million square feet of commercial property throughout the country.