WisBusiness: the Podcast with Diamond McKenna, Diamond Assets

This week’s episode of “WisBusiness: the Podcast” is with returning guest Diamond McKenna, co-founder and CEO of Milton-based Diamond Assets. 

This business provides tech consultations and recycling services to a variety of clients across the country, including schools, business, health care organizations and government entities. 

McKenna shares her thoughts on the company’s trajectory thus far, as well as opportunities for further success in this space. The business has grown more than 20 percent so far this year, she said. 

“This last year has been kind of a whirlwind,” she said. “It’s gone extremely fast, it’s been an exciting year … We need to end the year strong, but it was very exciting to be able to re-forecast for the second half of this year. And it was just kind of the beginning, so we see a very positive future ahead.” 

She discusses efforts to keep that momentum going “so that as we grow, very intentionally we don’t lose sight and rest on our laurels.” Striving for a better client experience is a big part of those efforts, along with establishing new connections with potential business partners, she said. 

McKenna also touches on the ways that AI could impact her industry, from writing code and formatting marketing documents to interacting with clients. 

“In our business, I don’t think it will replace people,” she said. “I don’t want it to replace people. I value the right people in the right seats, and that’s not AI. But it can help them do their jobs faster and with a really high professional touch to it.” 

Listen to the podcast below, sponsored by UW-Madison: