This week’s episode of “WisBusiness: the Podcast” is with Erin Ogden, managing attorney with the Madison law firm Ogden, Glazer and Schaefer.
She discusses her work with growth-focused businesses, including both startups and established businesses, as well as how her background in the sciences led her to become an attorney.
“As I was doing undergrad — my degree is in genetics — and I was working in the lab space, and I was realizing it wasn’t for me,” she said. “The more I got working with businesses, the more I really liked the problem-solving and the practical nature of it.”
Ogden explains how she helps her clients “take their innovation and their fabulous ideas out into the world, which is super fun.” Aside from having an emphasis on growing and evolving, she says most of her clients recognize the value of their intangible assets.
“For example, we work with a lot of breweries,” she said. “Breweries have a lot of stainless steel, they have lots of stuff they can put their hands on, they can, you know, take a baseball bat to. But that’s really not where the value in the company is. It’s in their employees, it’s in their recipes, it’s in their trademarks — that’s the kind of business we love to work with.”
Listen to the podcast below, sponsored by UW-Madison: