WisBusiness: the Podcast with Wes Schroll, Fetch Rewards

The latest episode of “WisBusiness: the Podcast” is with Wes Schroll, founder and CEO of Madison-based Fetch Rewards. 

Fetch Rewards has a mobile app that provides users with rewards points for purchases such as groceries. Since being founded in 2013, the tech company has grown to 18 million active monthly users and more than 6 million daily active users. 

“Which is crazy — that’s almost twice the size of Starbucks’ app, in terms of daily active users … we’re not seeing any slowdown in the growth, and that’s also meant we’ve had to grow the rest of the business around it,” he said. 

The company now has about 830 full-time employees. Schroll explained the team has had to step up technical support efforts to compensate for the millions of people using the app each day.  

“It used to be okay for us to have uptime of 99.9 percent of the time, you know, when we had a million users,” he said. “Now, at 18 million users, it has to 99.999 percent of the time, so engineering is always finding challenges they need to go solve because the bar just keeps getting raised.” 

Looking ahead, Schroll said the company aims to keep growing at a rapid pace with an eye on international expansion at some point. For at least the next two years, though, he said the company is “doubling down on the growth here in the U.S. — it’s something that’s really important to us.”

Listen to the podcast below, sponsored by UW-Madison: