Agrace: Adds 3 new directors

MADISON, Wis. – Steven Bobeck, Matt Richards and Kelly Ritchie have joined the board of directors of Agrace, Wisconsin’s largest nonprofit community hospice and palliative care agency. Agrace provides end-of-life care and related services to people throughout southern Wisconsin.

Steven Bobeck

Steven Bobeck of Madison, Wis., is co-founder and former CEO of Thebco, Inc., a windows, doors, and siding installation business in Madison. Bobeck received awards for excellence in customer service, sales achievements and business innovations, including Dealer of the Year and Dealer of Distinction. After selling the business 2019, Bobeck began consulting for business owners with a focus on sales and marketing.

Matt Richards, P.E.

Matt Richards, of Middleton, Wis., is president and CEO of Strand Associates, Inc., a multidisciplinary engineering firm that serves the needs of public and private sector clients throughout the United States. He joined Strand in 1998, and after several years of managing risk for the firm, Richards was promoted to president and CEO in 2019. In addition to serving on Agrace’s board, Richards is also a member of Strand’s board of directors and executive committee.

Kelly Ritchie

Kelly Ritchie, of Cobb, Wis., is senior vice president of employee services of Lands’ End Inc., a clothing and home decor retailer based in Dodgeville. Ritchie has dedicated her 35-year career at Lands’ End to making it a great place to work, overseeing all employee service functions including recruiting, development, benefits and compensation. Lands’ End has been named among Fortune 100 Best Companies to Work For and Forbes Customer Service Champions. Ritchie previously served on the Iowa-Grant County Educational Foundation Board and the Alliance Board in Madison.

“Our newest board members’ experience and passion for providing exceptional customer service is recognized and valued at Agrace,” said Lynne Sexten, Agrace president and CEO. “We are grateful that they have joined our board as Agrace continues to serve those who need us most throughout southern Wisconsin.”