A startup may mean the end to real estate investors struggling over decision-making while shuffling through pages of spreadsheets and data.
Stratafolio was created by Jeri Frank and Uriel Barillas to help make meaningful investment decisions by piecing together unorganized documents.
Today, investors have the basic information they need, but their information is spread out between different assets and investments.
“We connect with a company’s existing property management and accounting software and aggregate their fragmented data into one convenient location,” Frank said.
The Iowa-based startup’s platform is easy to use, according to Frank. Investors can upload their property management and accounting software to Stratafolio. The program automatically receives the user’s data and updates the system on its own.
Stratafolio targets mid-sized real estate investment companies, between $10 million and $400 million. These companies have multiple partners and investors, multiple asset types and multiple lenders, Frank said, “therefore having the potential to benefit significantly from this product.”
The program’s graphical interface can also alert the user of an error in data. Investors are usually unable to catch issues like this, because their information is not organized into one collective dashboard.
Frank and Barillas are both commercial real-estate investors themselves and have been involved in other fields such as business development, software development and software engineering.
The two realized they were struggling to unify all the information from their investments, and wanted to find a way to analyze them in a faster and more dynamic way.
“These real estate companies cannot afford the high-end tools they need to analyze their assets,” said Frank, “nor do they have the bandwidth to do this inefficient manual work each month to analyze their portfolio.”
Stratafolio provides these fast-growing companies with what Frank called, “high-quality cloud-based software solutions at an affordable price.”
By eliminating the hours it takes to pull information together by hand, investors will be able to identify outliers more easily, know what’s working well and give more attention to what is lacking.
The company’s primary source of revenue is a software-as-a-service model with a sliding scale charge based on organization size. Consulting and data management are also options for clients that choose to subscribe to Stratafolio’s software. This will help to provide the users with insight into potential risks.
Stratafolio’s team attended the recent Wisconsin Early Stage Symposium to pitch their business to potential investors to raise money for the future steps.
“There are so many things we can do with this product that can help real estate companies be more profitable and efficient,” Frank said. “The future is bright.”
By Gabrielle Curtis
Curtis is a student in the UW-Madison Department of Life Sciences Communication.