Madison — American Advertising Federation Madison and Ad2 Madison are bringing two esteemed companies into Madison to speak about the digital setting in this political year on Monday, March 19th for an educational luncheon. Digital media forever altered the political landscape during the 2008 Presidential election and new paths to success are being charted by the strategists who best harness this power from fund-raising to election night.
Consultants from Centro and Google will discuss trends in digital media for the 2012 political season and tactics that should be incorporated into strategy to cut through the noise this cycle.
When:
Monday, March 19, 2012
11:15am: Registration
11:30am: Food Served
12:00-1:00pm: The Digital Campaign
Where:
The Madison Club
5 East Wilson Street
Madison, WI 53703
Cost:
All-Inclusive Members: FREE
All other AAF Members and Ad 2 Members: $20
Non-Members: $35
Space at this event is limited, please register at AAFMadison.org
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About our Speakers
Grace Briscoe is Mid-Atlantic Director for Centro, the leading provider of intelligent media logistics for the digital advertising industry. Since joining Centro is 2006, Grace has shaped and executed digital media strategies for dozens of winning candidates-from Congressional races to Presidential-and many more ballot initiatives and issue advocacy efforts. She has been recognized for helping to pioneer many leading edge digital tactics in the political and advocacy space. Centro is headquartered in Chicago with more than 260 employees and client service offices in 26 cities throughout the United States.
Andrew Roos manages the Elections and Issue Advocacy team at Google. Prior to joining Google, Roos accumulated over a decade of experience working on political campaigns around the country ranging from local candidates to a presidential race. With a strong background in grassroots organizing he has been the campaign manager on six campaigns, ranging from very small to multi-million dollar budgets. He has worked on six gubernatorial races, managing four of them, and been involved in a number of tough primary battles. Notably, he was the Campaign Manager for former Democratic Governors Association Chair Jack Markell’s upset win in Delaware in 2008. Roos has BA from the University of Notre Dame, and attended graduate school at Brown University in the Department of Philosophy.
