Token Creek Readies Varsity HD Truck to Hit the Road

Open house scheduled for Tuesday; media invited


WAUNAKEE – Token Creek Mobile Television, the only privately owned mobile television production company in Wisconsin, is set to launch into the HD era.

Token Creek President John Salzwedel and his crew will unveil the company’s newest addition to the fleet, Varsity, on Tuesday, Oct. 9. A 53-foot expandable truck, Varsity joins the other trucks in Token Creek’s fleet, Hiawatha and Millennium. Varsity is the only truck of its kind in Wisconsin.

People are hard pressed today to listen to the radio or watch television without seeing or hearing about HD, or high definition. In fact, in February 2009, analog television signals will go off the air as the final transition is made to digital television. In order to meet the growing demand for digital television, Salzwedel opted to invest in Varsity now, expanding the fleet after putting Hiawatha on the road just three years ago.

“The timing is right to do it now,” says Salzwedel. “There is very large demand for high-definition production, but a shortage of high-def trucks.”

Token Creek Mobile Television, Inc. is one of the nation’s fastest-growing mobile production television companies. Most mobile television companies are huge conglomerates centered in our nation’s largest cities, but with Token Creek’s small, customer-friendly size and prime Midwest location, Salzwedel and his team are able to better serve clients.

Token Creek Mobile Television Inc. serves the production needs of broadcasters, corporations, educators and the entertainment industry while balancing the demands of consistent work from local, regional and network sports clients. Past clients include College Sports TV, ESPN Regional Television, Fox Sports Net, Iowa Public Television, Time Warner Cable, The Golf Channel, Comcast, numerous local stations, Famous Footwear, Georgia-Pacific, ReMax Corporation, Epic Systems and many more.

Varsity will be unveiled on Tuesday, Oct. 9, 4-10 p.m., at an Oktoberfest-themed open house celebrating both the new truck and Token Creek’s new home at 501 Moravian Valley Road in Waunakee.

For more information, call Salzwedel at 608-235-9632. Media representatives are welcome to attend the open house to view the new truck. For more information on Varsity or Token Creek, or if you aren’t able to attend the open house, call John Salzwedel at 608-235-9632 or visit