Raises Women’s Awareness of Heart Disease with the Go Red For Women Movement
Milwaukee, Wis. (May 2, 2007) – The Milwaukee Mile and the American Heart Association announced today they will work together to increase awareness of heart disease in the Milwaukee community.
The focus is to increase awareness of heart disease in women through the Go Red For Women movement. Too few people realize that heart disease is the No. 1 killer of American women — and of men. Go Red For Women empowers women with knowledge and tools so they can take positive action to reduce their risks of heart disease and stroke and protect their health.
The nation’s attention will turn to The Milwaukee Mile Sunday, June 3rd, as the ABC Supply/A.J. Foyt 225 IndyCar Series race will be held just one week following the Indianapolis 500 – when the stars of the Indy 500, such as Danica Patrick, Marco Andretti, Sam Hornish and all the IndyCar Series stars take to the track at America’s Legendary Oval.
The Mile has established a special Go Red seating section on race day and will donate 50% of net proceeds of all ticket sales to the American Heart Association. Among the additional benefits provided to fans that purchase tickets in the Go Red section are free merchandise, free registration in the Go Red For Women movement, eligibility for a special drawings to meet world-class IndyCar Series drivers, the opportunity to take on-track pace car rides, and more.
“This partnership was formed to create awareness of heart disease as the number one women’s killer – and what can be done about it – as well as to expand our reach and increase women’s interest in auto racing” said Ann Marie Carter, Executive Director of the American Heart Association’s Milwaukee office. “We are pleased to partner with The Milwaukee Mile in this national cause.”
The green flag waves at 3:00 p.m. CST for the Sunday, June 3rd ABC Supply / A.J. Foyt 225 IndyCar Series race. Tickets in the Go Red seating section are priced at $39 (Upper Bleacher) and $19 (Lower Bleacher), and can be obtained through the Milwaukee Mile ticket office by calling (414) 453-8277.
“The Milwaukee Mile’s IndyCar race is an excellent platform to deliver the Go Red message, particularly as the Indy Racing League has three professional women drivers – Danica Patrick, Sarah Fisher and Milka Duno,” said Craig Stoehr, Milwaukee Mile Chairman and an active American Heart Association Board member. “We are excited to announce this partnership with the American Heart Association and raise awareness of women’s heart disease through Go Red For Women.”
About the American Heart Association
The American Heart Association is a national voluntary health agency whose mission is to reduce disability and death from cardiovascular diseases and stroke. As the number one killer of women in Milwaukee, heart disease claims hundreds of lives each year. Despite a growing awareness of this fact, many women are still not taking the necessary steps to keep their hearts healthy. Go Red For Women is the American Heart Association’s nationwide movement that celebrates the energy, passion and power we have as women to band together and wipe out heart disease. Thanks to the participation of millions of people across the country, the color red and the red dress have become linked with the ability all women have to improve their heart health and live stronger, longer lives. For more details, please visit www.goredforwomen.org.
About The Milwaukee Mile
The Milwaukee Mile is the world’s oldest active motor speedway, dating back to 1903. In just the last five years, over $23 million has been invested in facility improvements at America’s Legendary Oval. Tickets are currently available for the June 3rd ABC Supply/A.J. Foyt 225 IndyCar Series race, the June 22nd Toyota Tundra Milwaukee 200 NASCAR Craftsman Truck Series race, the June 23rd AT&T 250 NASCAR Busch Series race, and the traditional August 24th – 26th Governor’s Cup weekend that will feature Wisconsin’s own NEXTEL Cup Champion, Matt Kenseth. For additional information, please visit www.milwaukeemile.com.