Harley-Davidson, Inc. Adds Director

Mark Van Genderen
Bob Klein
both of Harley-Davidson, Inc.

MILWAUKEE, Aug. 6 /PRNewswire-FirstCall/ — Harley-Davidson, Inc. (NYSE:HOG) has announced the election of Jochen Zeitz to the Company’s Board of Directors, effective today. Zeitz is Chief Executive Officer and Chairman of Puma AG (XETRA:PUMMY).

“Jochen brings a wealth of international consumer products business expertise and strong leadership in financial management, marketing and brand management,” said Harley-Davidson, Inc., President and CEO James Ziemer. “Harley-Davidson is a premium brand and the ultimate choice in motorcycling and we are focused more than ever on retail excellence and ensuring that our products lead and define the heavyweight motorcycle industry. Jochen will be a great asset and contributor to these efforts,” Ziemer said.

Puma develops and markets a broad range of sport and lifestyle products including footwear, apparel and accessories. Zeitz joined Puma in 1990 as Business Manager of Marketing Footwear. In 1993, at age 30, he was appointed Puma CEO and Chairman, the youngest Chairman in German history to head a company listed on the German Stock Exchange. As Chairman and CEO, Zeitz oversees international marketing, sales and operations. From 1993 – 2005, Zeitz also served as Puma’s Chief Financial Officer. During his tenure, Zeitz has spearheaded the worldwide restructuring of Puma, building and repositioning the Puma brand. Under his leadership, Puma’s business strategy has emphasized flexibility and efficiency to thrive in a dynamic, fast-paced industry. Zeitz attended the European Business School, graduating with a degree in international marketing and finance. He began his career with Colgate-Palmolive in New York and Hamburg before joining Puma.

Zeitz’s election by Board action to a term expiring in 2008 expands the Harley-Davidson Board to 11 Directors. Other board members, in addition to Ziemer, are: Barry K. Allen, President, Allen Enterprises, LLC; Richard I. Beattie, Chairman, Simpson, Thacher & Bartlett LLP; Jeffrey L. Bleustein, Chairman, Harley-Davidson, Inc.; George H. Conrades, Executive Chairman, Akamai Technologies, Inc.; Judson C. Green, President and CEO, NAVTEQ Corp.; Donald A. James, Chairman and CEO, Deeley Harley-Davidson Canada/ Fred Deeley Imports Ltd.; Sara L. Levinson, Chairmom, ClubMom, Inc.; George L. Miles, Jr., President and CEO, WQED Multimedia; and James A. Norling, Chairman, Chartered Semiconductor Manufacturing Ltd.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel, and general merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and retail financing and insurance programs to Harley-Davidson dealers and customers.