Madison-based Doorjam looks to radically change the way homes are bought and sold
By Chris Pom
For WisBusiness.com
There are ways to screen every kind of product or service before you buy it. Companies offer ratings, reviews, test periods and other ways to make sure results live up to expectations.
However, the options dry up when the purchase in question is a house. That’s ironic, since it is often the largest purchase the average...
Madison company looks to change the way people shop; focuses on eyewear and accessories
By Bailey Quam
For WisBusiness.com
Iristocracy, a Madison-based company, is looking to transform the sometimes-intimidating and time-consuming process of buying eyeglasses by giving customers a new -- and virtual -- option.
Founded by Natasha Vora and her silent partner in January 2012, Iristocracy aims to take eyewear somewhere it has never been. To make eyeglasses as accessible as other fashion accessories, the...
Extend Manufacturing introduces adaptable excavator
By Kevin Pechumer
For WisBusiness.com
Mitch Larson grabs a shovel and begins to dig. The hot, summer sun beats down mercilessly as he struggles to dig a drainage trench in his cornfield near Waupaca. Then, in the distance, he spots his savior rolling toward him – the MX Towable Mini Excavator. With the TMX, the trench is effortlessly dug, saving Larson...
Company develops website for ‘complete golf game management’
By Ben Schumacher
For WisBusiness.com
Anyone who has golfed knows it can be one of the most frustrating sports to play. What really frustrated Brian Wroblewski was the fact it was just as hard to manage the process of getting to the golf course as it was playing the game.
“There were three things that really bothered me. I was...
