APPLETON, Wis. – Allegra Marketing Print Mail, a leading provider of print, marketing and mail solutions in Appleton, has partnered with Pyrotechnics Guild International (PGI) to support its annual convention where fireworks enthusiasts gather to showcase their skills and passion for pyrotechnics.
Beginning Saturday, August 8, PGI will be hosting its week-long convention at the Wisconsin International Raceway. To build anticipation around this event, PGI approached Allegra Appleton to create and install signage, produce informational packets and develop other marketing materials.
“As a family-owned small business, we were honored when the PGI team chose us to support such a spectacular event,” said Terry Schuelke, co-owner of Allegra Appleton. “From banners to flyers to digital marketing, our goal is to channel the excitement surrounding the convention while simultaneously making it easier for attendees to navigate the festival. This has been a great experience for our Center.”
Named the Wisconsin Fireworks Festival, the convention is expected to draw over 35,000 spectators, with around 2,000 PGI members attending from all over the world. There will be three shows open to the public on August 8, 12 and 14 that feature learning sessions, family-friendly activities and pyrotechnic displays.
“This is our biggest event of the year, and the Allegra team has been incredibly hands-on and collaborative to help make it seamless,” said Rick Olivieri, marketing manager of the Pyrotechnics Guild International. “As an organization, we value community and appreciate how our convention brings people together, which is why having a local business bring our vision to life feels really meaningful.”
Located at 100 S Memorial Drive, Allegra Appleton is independently owned and operated and a member of the Alliance Franchise Brands network, linking to nearly 500 locations throughout North America. Allegra offers high-impact printing services, graphic design, mailing services, promotional products & corporate apparel and print management solutions.
For more information about Allegra Appleton, visit the company’s website at AllegraAppleton.com or call (920) 734-4700.
About Allegra Marketing Print Mail
Allegra Marketing Print Mail is a full-service marketing and print communications provider with in-house capabilities, including graphic design services, advanced printing technologies, including wide format printed graphics, complete finishing services, mailing services, variable data capabilities, promotional products and print management solutions
