Wisconsin CREDA: NAIOP Wisconsin rebrands as CREDA Wisconsin to better match name with mission

Milwaukee, Wisconsin …. The NAIOP Wisconsin Chapter announced it is officially rebranding
as CREDA Wisconsin, the Commercial Real Estate Development Association, marking part of
a broader transformation across all 55 North American chapters representing more than 21,000
commercial real estate professionals.
“For nearly a quarter century, NAIOP Wisconsin has been the voice of commercial real estate
development across our state,” said Jim Villa, Chapter CEO. “Our members have always
represented far more than an acronym, they are the developers, builders, investors, and
professionals who shape Wisconsin’s built environment. As CREDA Wisconsin, our name
matches our mission. This is a clearer signal to policymakers, partners, and the next generation
of CRE professionals about who we are and for whom we stand”
“Our members are driving some of the most significant economic and community building
projects in Wisconsin,” said Brad Amundsen, NAIOP Wisconsin’s 2026 Board President and
Senior Vice President/Senior Regional Manager for Commercial Real Estate Banking at
Associated Bank. “This rebrand strengthens our ability to support them with clearer advocacy,
stronger industry partnerships, and a name that reflects the true breadth of the commercial
real estate development industry.”
CREDA Global (formerly NAIOP Corporate) was founded in 1967 and has built a nearly
six-decade legacy in commercial real estate advocacy and professional development. The
Wisconsin chapter was established in 2003. Leaders said the NAIOP acronym had outlived its
original meaning and no longer fully reflected the scope of the modern organization.
The new CREDA Wisconsin name is intended to reflect the full range of commercial real estate
disciplines represented in the membership, including developers, investors, lenders, architects,
attorneys, engineers, brokers, and service providers. Members operate across industrial,
office, retail, mixed-use, life sciences, data center sectors, and much more.
Beyond branding, the organization said the change aligns with its evolving role in public policy
engagement at the state level, including legislative advocacy at the Capitol. The group also
supports workforce development initiatives and professional education programs aimed at
strengthening the pipeline of commercial real estate professionals in Wisconsin.
All existing programming, events, advocacy efforts, and member services will continue without
interruption under the CREDA Wisconsin name. Updated branding and communications will roll
out through summer 2026. More information will be available at https://www.credawi.org.