MILTON, Wis. (June 23, 2026) – Diamond Assets, one of the nation’s largest and most-trusted technology buyback partners serving schools, businesses, and government agencies, announced that John Starcke has been named President.
In his new role, Starcke will lead the company’s strategic growth initiatives, oversee sales and business development efforts, and help expand Diamond Assets’ position as a trusted technology lifecycle partner for K-12 schools, higher education institutions, businesses, and government organizations nationwide. He will focus on building and developing high-performing teams, strengthening customer relationships, and creating innovative offerings that help organizations maximize the value of their technology investments.
Starcke brings more than 30 years of experience in technology sales, leadership, and business development, including nearly two decades with Apple and more than a decade with Dell Technologies. Throughout his career, he has built a reputation for driving growth, leading high-performing teams, and developing strategic partnerships that deliver long-term value for customers.
Most recently, Starcke was VP of Education at Diamond Assets where he led the efforts to expand partnerships with K–12 and higher education customers, overseeing product acquisition, business development, pipeline management, and customer success initiatives.
Previously, he served as Regional Manager for Apple’s K-12 Education division, overseeing a sales portfolio exceeding $150 million across seven states, including Oklahoma, Arkansas, Louisiana, Mississippi, Tennessee, Kentucky, and Alabama. He led a team of more than 20 sales professionals focused on helping school districts improve student achievement and teacher effectiveness through innovative technology solutions.
Over the course of his career, Starcke has earned numerous industry accolades, including Apple’s Region Manager of the Year honors in both 2015 and 2021 and National Account Executive of the Year recognition in 2007. He was also a four-time Dell Individual Sales Incentive Trip winner and consistently exceeded sales targets throughout his career.
“John’s extensive experience, proven leadership, and deep understanding of the technology market make him the ideal person to lead Diamond Assets into its next chapter of growth,” said Mike McKenna, CEO, Diamond Assets. “His ability to build strong teams, develop meaningful customer relationships, and execute strategic initiatives will be invaluable as we continue expanding our services and impact nationwide.”
“I’m honored to step into this important role at Diamond Assets and help lead a company with such a strong reputation for serving customers with integrity and expertise,” said Starcke. “Technology continues to play a critical role in education and business, and I look forward to helping our customers maximize the value of their investments while supporting sustainable technology lifecycle strategies.”
Starcke’s combination of strategic vision, sales leadership, and deep education technology expertise positions Diamond Assets for continued growth as the company helps organizations nationwide build smarter, more sustainable technology strategies.
ABOUT DIAMOND ASSETS
Diamond Assets is one of the most-trusted Apple technology buyback partners in the nation. Diamond Assets helps schools, businesses, and government agencies create sustainable plans that ensure equitable access to technology. Focused on transparent, reliable, and knowledgeable service, the Diamond Assets team helps customers develop sustainable technology plans, get the most value for their current Apple devices at their end of life to fund replacements, and feel secure that their devices have been responsibly upcycled or recycled.
