Full-service marketing agency receives Award of Excellence in PR/Media Relations Tools for increasing national awareness of women’s comfort footwear brand
APPLETON, Wis. (May 7, 2026) — Red Shoes Inc., a woman-owned, award-winning, full-service marketing and public relations (PR) agency based in Appleton, Wis., announces it has received a 2026 WisCOMsin Award of Excellence. The award was presented by the Madison and Northeast Wisconsin chapters of the Public Relations Society of America (PRSA) at the sixth annual state awards ceremony held on April 28, 2026.
Red Shoes’ campaign for Alegria Shoes, a leading women’s comfort footwear brand, earned coverage in major national publications, demonstrating the agency’s ability to deliver not only business-to-business (B2B) PR expertise but also impactful consumer PR solutions that drive results.
The award-winning campaign Red Shoes executed for Alegria achieved outstanding results, including:
- Increased media placements by 82% year over year, with coverage in top-tier outlets like CNN Underscored, Forbes and Glamour.
- Drove a staggering 99,600% growth in media value, from $15.03 million to $14.97 billion by 2025.
- Positioned Alegria Shoes alongside industry leaders, such as Birkenstock and Vionic, in national media stories.
“The WisCOMsin Awards celebrate communications projects that demonstrate strategy, purpose and measurable impact,” said Meghan Finger, president of PRSA Northeast Wisconsin. “We’re proud to recognize Red Shoes Inc. for this achievement and for the value their work delivers — not only to the communications field, but to the audiences and communities they reach.”
“This award speaks to the thoughtfulness, care and dedication our team brings to every client partnership,” said Maria Nelson, president of Red Shoes Inc. “For this campaign, we brought together consumer and B2B media outreach alongside creative storytelling and collaboration with trusted industry experts. That approach helped us land national media placements, strengthen brand visibility and position the company alongside major competitors in the women’s comfort footwear space.”
The 2026 WisCOMsin Awards, hosted by the PRSA Madison and PRSA Northeast Wisconsin chapters, celebrated the top communications and public relations achievements in Wisconsin in 2025. The event included project-based awards for organizations and prestigious practitioner honors bestowed on individuals and a team.
For more information about Red Shoes Inc., its full-service marketing, public relations, branding, digital marketing or 24/7 crisis communication services, visit redshoesinc.com.
