Bryan Seiter is promoted to Principal Strategist – Commercial Transformation. Bryan started his Acuity
career in June 2024 as a Regional Market Director and was promoted to Manager – Product Strategy in
December 2024, and General Manager – Product Strategy in 2025. He holds a bachelor’s degree in
organizational psychology from Missouri Western State University and a master’s degree in
organizational psychology with an emphasis in accounting from Northwest Missouri State University.
Bryan is a Ph.D. candidate at Grand Canyon University.
Acuity Insurance is a leading provider of insurance solutions, delivering exceptional coverage and
customer service to individuals and businesses in over 30 states. With over $3 billion in annual written
premium, the insurer manages assets exceeding $8.5 billion. Headquartered in Sheboygan, Wisconsin, Acuity employs nearly 1,900 people.
