Downtown Green Bay’s Newest Apartment Community Welcomes Prospective Renters
GREEN BAY, WI : April 8th, 2026 — NOVA, Green Bay’s newest apartment community, is officially pre-leasing at 215 N. Adams St. and introducing a new standard of apartment living in the heart of downtown Green Bay. Hard hat tours have just begun, offering prospective residents the chance to step inside, experience the design firsthand, and begin to envision life at NOVA ahead of move-ins which will begin August 1st of this year.
Located steps from some of the city’s most celebrated restaurants, bars, retail destinations, and entertainment venues, this 269-unit apartment community places residents in the center of downtown activity, immersed in the energy of Green Bay while enjoying a refined residential retreat.
“We’re thrilled to welcome the Nova Green Bay community to Downtown Green Bay.” Remarked Jeff Mirkes, Executive Director of Downtown Green Bay, Inc. “Each new resident adds energy and momentum, helping local businesses grow and strengthening the neighborhood’s sense of connection. Choosing to live here means enjoying walkable access to some of the city’s best dining, culture, and waterfront experiences, all while becoming part of a vibrant and welcoming downtown community.”
Developed by Wisconsin-based, award-winning New Land Enterprises, NOVA Green Bay marks the company’s first project outside the Milwaukee Metro Area. Founded in 1993, New Land Enterprises has built a reputation for architecturally distinctive communities backed by disciplined execution and long-term investment in the neighborhoods it serves.
“NOVA raises the bar for what downtown living in Green Bay can be,” said Cora Bilitz, Senior Property Manager at NOVA Green Bay. “This community was designed with intention and confidence. Every detail has been considered. We’re creating homes and shared spaces that feel elevated, energetic, and deeply livable. Once people walk through the building, they’ll understand immediately that this is something different.”
Thoughtful Homes, Built Around the Resident
NOVA offers studio, one-bedroom, two-bedroom, townhome, and penthouse apartment homes.
Each home reflects a commitment to quality, durability, and efficient use of space.
Every home is designed through a user-centric lens. Floor plans are carefully refined to maximize usable square footage. Bedrooms and living spaces are proportioned for real furniture, and storage is integrated with purpose. The result is thoughtful, convenient design that anticipates how residents actually live.
Standard apartment homes feature:
Granite countertops
Tiled kitchen backsplashes
Custom cabinetry
Woodgrain LVP flooring
Carpeted bedrooms
Spacious bathrooms with granite countertops
Roller Shades
In-home full-size stackable laundry
High-quality stainless steel appliances
Designer fixtures in kitchens and bathrooms
Private balconies or walkout terraces in most homes
Expansive windows that flood homes with natural light
Townhome residences offer multi-level living, with private entry and direct parking garage access. Penthouse residences offer elevated finishes and features for residents seeking additional space and refinement.
Brilliant Amenities
NOVA’s amenities are curated to support how residents work out, relax, gather, recharge, and entertain across Green Bay, bringing those rituals closer and making them part of a seamless daily flow. Highlights include:
Resort-style outdoor pool deck
Cabana lounges surrounding the pool
Community grill stations
Outdoor cinema
3rd-floor landscaped courtyard designed to infuse nature into the building and create enhanced interior views
Community Lounge
State-of-the-art Golf Simulator
Community kitchen featuring tap beer and wine dispenser
Conference room
Coworking library
Self-serve coffee bars
1800 square foot, state-of-the-art fitness center
Yoga room
Spa room featuring two saunas
Heated indoor parking
Bike storage and repair room
Pet grooming spa
Hospitality at the Core
New Land Enterprises operates with a hospitality-first mindset. In addition to its real estate portfolio, the company maintains a separate hospitality division that owns and operates award-winning bar concepts. That expertise informs the lifestyle experience at NOVA.
Property management at NOVA anticipates resident needs, delivers proactive service, and curates experiences that people love and cannot wait to share. From daily interactions to community programming, the focus is on creating a living experience that feels seamless, engaging, and memorable.
A Wisconsin Company Investing in Wisconsin
Founded in 1993, New Land Enterprises has developed transformative residential communities throughout southeastern Wisconsin. NOVA Green Bay reflects the company’s continued investment in the state and its belief in the strength and future of downtown Green Bay.
Pre-leasing is now underway. Prospective residents are encouraged to inquire early to secure their apartment homes.
For more information or to schedule a hard hat tour, visit www.NovaGB.com call (920) 977-6682, or email NOVAGreenBay@NewLandMKE.com.
Media Contact:
Jodi Hogerton
Marketing Director
New Land Enterprises
jodi@NewLandMKE.com
