MADISON, WI | March 27, 2026 – Pink Heifer BBQ Group, Inc. today announced the launch of the Pink Heifer Farmers and Families Initiative, a long-term platform designed to deliver direct and scalable financial support to Midwest farmers, agricultural families, and rural communities.
The Initiative transforms everyday consumer spending into a consistent source of funding for the people who sustain the region’s food system, providing practical assistance during hardship while strengthening the long term sustainability of agriculture and animal health.
“Farming is more than an occupation. It is a way of life built on resilience, sacrifice, and family,” said Levi Fox, Co Founder of Pink Heifer BBQ Group, Inc. and Chair of the Initiative Advisory Council. “We created this Initiative to build a system of support that is consistent, scalable, and embedded into everyday life.”
Built Into Every Visit
Across the restaurant industry, charitable giving is often driven by optional add ons or limited time campaigns. While those efforts can generate meaningful annual totals, they typically translate to minimal daily impact at the individual store level.
Pink Heifer was built to operate differently.
Through the Farmers and Families Initiative, giving is integrated directly into the customer experience. Every Wagon Roll order contributes to supporting Midwest farmers and families, making impact a consistent daily outcome rather than a one time decision.
The result is a structure designed to deliver consistent daily contributions, compounding impact over time, and a scalable system that grows alongside the brand.
This is not a campaign. It is infrastructure.
A Simple Model Designed to Scale
One dollar from every Wagon Roll order is allocated to the Initiative. Guests can round up their purchase at the register. In store QR codes allow donations at any time. Additional funding is generated through corporate partnerships, promotions, and community events.
By embedding giving directly into the menu and point of sale experience, Pink Heifer has created a system where everyday decisions generate sustained support.
Designed for Midwest Expansion
The Initiative is built to scale alongside Pink Heifer’s expansion, with plans to open several dozen BBQ Saloon locations across the Midwest over the next five years, each actively participating in and promoting the program.
Backed by Agriculture and Philanthropy Leaders
The Initiative is guided by an Advisory Council composed of leaders in agriculture, animal health, philanthropy, and community service.
Pam Jahnke
A highly respected agricultural broadcaster and longtime host of the Midwest Farm Report, Pam Jahnke is one of the most trusted voices in Upper Midwest agriculture. Raised on a Wisconsin dairy farm, she brings authentic, firsthand knowledge of farming life and deep relationships across the agricultural community. Her work has consistently focused on strengthening rural communities, supporting farmers, and elevating the importance of agriculture in everyday life.
Heidi Kramer
Senior Director of Development for the University of Wisconsin School of Veterinary Medicine, Heidi Kramer brings extensive experience in strategic philanthropy, donor engagement, and institutional advancement. Through her leadership roles within the University of Wisconsin Foundation and Alumni Association and the Women’s Philanthropy Council, she has helped drive meaningful impact across veterinary medicine, animal health, and agricultural systems.
The Advisory Council convenes on a quarterly basis to review funds generated during the prior quarter and determine how those funds are allocated to approved organizations, ensuring disciplined, transparent, and high impact distribution.
Rooted in Community, Built for Long Term Impact
With its Monticello flagship known as the Mothership and its Pink Heifer BBQ Saloon at 567 State Street in Madison, Pink Heifer is building a platform that connects food, community, and purpose at scale.
How to Participate
Three ways you can make a difference: 1) Order Wagon Rolls. 2) Round up at checkout. or 3) Scan the in store QR code to donate anytime.
About Pink Heifer BBQ Group, Inc.
Pink Heifer BBQ Group, Inc. is a Wisconsin-based hospitality company building one of the Midwest’s most distinctive and scalable barbecue brands.
With its Monticello flagship known as the Mothership and its flagship BBQ Saloon in Madison, the company is executing a multi-unit expansion strategy across the Midwest with plans to develop several dozen locations over the next five years.
At the core of its growth strategy is a centralized smokehouse system designed to deliver consistent product quality while enabling efficient and scalable expansion.
Through platforms like the Farmers and Families Initiative, Pink Heifer is connecting food, community, and purpose in a model designed to scale impact alongside growth.
Pink Heifer is not currently a 501(c)(3) organization. Corporate donations associated with the Initiative are directed, in coordination with the Advisory Council, to designated charitable organizations supporting Midwest farmers and agricultural families.
Media and General Inquiries
Pink Heifer BBQ Group, Inc.
P.O. Box 696
Monticello, WI 53570
Info@PinkHeifer.com
(608) 636-4694
