SHEBOYGAN FALLS, Wis. FifthColor, one of the nation’s fastest growing independent marketing agencies, will mark its 350th professional sporting event at the 2025 Ryder Cup at Bethpage Black in Farmingdale, New York, on September 26-28. FifthColor has been servicing the United States-hosted Ryder Cup tournaments since 1995.
“As an omnichannel agency, we connect with audiences by fostering strong team collaboration. Our culture of rapid brainstorming and seamless idea sharing delivers faster, superior results for our clients. Being five steps from answers, not five emails or calls away, creates a dynamic environment that drives our success. This approach has fueled our exponential growth and empowered us to support over 350 major sporting events, including the Ryder Cup,” said Justin Webb, Owner of FifthColor.
PHOTOS:
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Credit: FifthColor
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Each year, FifthColor supports over 25 professional sporting events while driving campaigns nationwide. For two decades, FifthColor has been a trusted partner for premier sporting events. In addition to Ryder Cup, FifthColor has supported these premier events:
– PGA Championship,
– U.S. Open,
– BMW Championship,
– LIV Golf,
– College Football National Championship,
– and Super Bowl.
Looking forward, FifthColor will bring its expertise to the 2026 Special Olympics USA Games and 2026 College Football Championship, delivering inclusive, large-scale experiences. The agency is also innovating in omnichannel marketing, helping brands like Carl Buddig and Company, Toptracer, and Mercury Racing stand out in a crowded landscape.
FifthColor’s influence extends far beyond stadiums. Beyond sports, the agency delivers integrated marketing for national brands, from strategy and creative to digital, print, fabrication, and events. The agency’s omnichannel campaigns have elevated brands like Carbliss, the nation’s fastest-growing ready-to-drink cocktail brand, through bold digital and creative strategies that contributed to its No. 7 ranking on the 2024 Inc. 5000 list. Similarly, FifthColor’s work with Champs Sports, a leading athletic retail chain, has strengthened their “Sport For Life” platform through high-visibility marketing assets. These partnerships highlight FifthColor’s ability
to connect brands with audiences outside the event space.
Amid the 400 billion dollar global events and marketing industry’s surge in immersive brand activations, this milestone underscores FifthColor’s leadership in experiential marketing, while its omnichannel campaigns for clients like Carbliss and Champs Sports showcase its ability to drive brand impact across industries.
BACKGROUND: A Decade of Exponential Growth
Since Justin and Kelly Webb took ownership in 2015, FifthColor has grown from six employees to over 100, fueled by an in-house model where the entire team of strategy, creative, digital, events, print, and fabrication experts collaborates under one 85,000 square foot roof in Sheboygan Falls, Wisconsin. This seamless integration allows clients to benefit from real-time ideation, rapid execution, and cohesive campaigns, delivering results faster than fragmented agency models. From a small Wisconsin operation to a national leader creating over 100 local jobs, the Webbs’ vision has driven a 2,200 percent revenue increase in less than a decade. Precision print accounts for one third of revenue, with the majority from strategy, digital-first campaigns, and immersive experiences, reflecting FifthColor’s trajectory in the 400 billion dollar global events and marketing industry.
BY THE NUMBERS
Founded (new ownership): 2015
Employees: 6 to 100+ in less than 10 years
Events: 350 professional sporting events, 25+ per year
Growth: 2,200 percent revenue increase since 2015
Headquarters: 85,000 square feet in Sheboygan Falls, WI
Model: All experts under one roof, collaborating in person
Services: Strategy, Integrated Advertising, Creative, Media, Social Media Content,
Events, Print, Fabrication, Web/App Development, Engineering, Packaging Design,
Photo, Video
RECENT FIFTHCOLOR NEWS:
FifthColor Expands Headquarters in Sheboygan Falls to 85,000 Square Feet
