Major Project Fuels Growth in Marketing, Creative, Fabrication, and National Brand Experiences
SHEBOYGAN FALLS, Wis. FifthColor, a leading omnichannel marketing agency and brand experience partner, announced a 35,000-square-foot expansion of its Sheboygan Falls headquarters. The project will bring the facility to 85,000 square feet, add new jobs, and expand the company’s ability to deliver innovative marketing, creative, and large-scale brand experiences nationwide. Construction begins in September 2025, with completion expected in February 2026. Quasius Construction based in Sheboygan has been named the general contractor, with subcontractors to be announced as the project progresses.
“This expansion is more than a bigger building, it’s a statement about where we’re headed,” said Justin Webb, owner and chief executive officer of FifthColor. “We’re scaling our creative, fabrication, and marketing capabilities to set a new standard for how brands connect with audiences.”
This expansion has an impact both locally and nationally. Locally, the project will create new management, creative, and production roles in Sheboygan Falls, as well as convert seasonal positions into permanent jobs and reinforcing FifthColor’s commitment to local talent and community investment.
“Our team’s growth has been extraordinary, from six employees 10 years ago to over 100 today. This expansion reflects their hard work and positions FifthColor to lead the industry for years to come,” said Marcus Diedrich, chief operating officer of FifthColor.
Nationally, the expansion strengthens FifthColor’s ability to support iconic brands such as Champs, FootLocker, and Carbliss, helping them execute campaigns, launch products, and connect with audiences in fresh and impactful ways across digital, physical, and experiential channels. By investing in Wisconsin, FifthColor is creating ripple effects that reach customers and consumers across the country.
Expanding Capabilities Across Services
The expansion strengthens FifthColor’s ability to deliver in four core areas:
Marketing & Creative Services: Expanded studio and office space will support strategy, design, and content development, enabling integrated campaigns that connect digital engagement with in-person brand experiences.
Event Solutions: FifthColor supports more than 26 major sporting events annually, including all U.S.-based golf majors, LIV Golf, the 2026 USA Special Olympics, and the NCAA National Football Championship. The new space will streamline logistics and improve execution for high-profile national events.
Industrial Fabrication & Engineering: With expertise in metal, wood, and engineered builds, FifthColor delivers large-scale, durable, and customized environments built for long-term performance. The added capacity will allow for more complex projects, faster turnaround, and enhanced precision.
Technology & Innovation: Proprietary tools improve planning, logistics, and delivery, enabling clients to benefit from greater efficiency and quality. These innovations have helped establish FifthColor as the #1 provider of professional sports experiences with almost 300 events completed.
PHOTO CREDIT: FifthColor
