Town of Brookfield, Wis. – ALO, the globally recognized fashion and lifestyle brand celebrated for its luxury apparel and commitment to mind-body wellness, will open its first Wisconsin location at The Corners of Brookfield on Friday, August 15.
Spanning 4,020 sq. ft., the store will feature ALO’s complete range of elevated activewear, lounge essentials, and wellness accessories for both women and men. Located on Market Street, it will join a roster of new and expanding tenants as part of the corridor’s reinvention announced earlier this year.
To mark the opening, ALO will host the following activities at or starting from the store:
- Thursday, August 14 – Enjoy a sneak preview during Early Access Night from 5-8 p.m. (limited availability, registration required at https://lu.ma/fl8q4qou)
- Friday, August 15 – Celebrate the grand opening beginning at 10 a.m. with a DJ, acro yoga performances, exclusive gifts with purchase and more.
- Saturday, August 16 – Join the ALO Runners Club for a 3K starting at the storefront at 9:30 a.m. Register here: https://lu.ma/eb6jv6dd
- Sunday, August 17 – Take part in the ALO Recovery Wellness Walk beginning at 10:30 a.m. Register here: https://lu.ma/rww2sqgx
“We’re excited to welcome ALO as one of the first new tenants in our reimagined Market Street,” said Robert Gould, CEO of Brookfield Corners, LLC. “This first-to-Wisconsin brand will add energy and variety to our tenant mix while aligning with what our visitors are looking for – premium, experience-driven retail.”
Founded in Los Angeles, ALO has garnered a global following with its studio-to-street performance wear that blends technical innovation with contemporary design. Worn by wellness enthusiasts, trendsetters, and celebrities, ALO offers thoughtfully curated collections that inspire mindful movement, modern living, and everyday versatility.
The Corners location will feature an immersive retail environment that reflects ALO’s signature aesthetic – sleek, modern, and welcoming – offering guests not just products, but an inspiring lifestyle destination.
About The Corners of Brookfield
The Corners of Brookfield is a 750,000-square-foot premier town center, comprising 400,000 square feet of retail and restaurant space, 244 luxury apartment homes and parking for more than 1,700 cars. For more information visit www.TheCornersofBrookfield.com or Facebook.
About ALO YOGA
ALO YOGA (ALO) is a Los Angeles-based premium lifestyle brand specializing in luxury apparel with a mission to spread mindful movement, inspire wellness and create community. Since launching in 2007, ALO has become a global leader in apparel design and its franchised fabrics. An acronym for Air, Land, and Ocean, ALO has a studio-to-street mentality that transcends fashion and goes beyond the mat. ALO is available online at WWW.ALOYOGA.COM and ALO Sanctuaries worldwide.
