From WisPolitics.com/WisBusiness.com …
— WARF is seeking commercial partners to help develop eye-tracking technology for use in assistive medical devices to help people with low vision.
The technology, created by inventors Yuhang Zhao and Ru Wang at UW-Madison, involves a method for detecting reading behaviors through eye tracking.
Through a “gaze-aware reading aid,” this approach provides targeted visual and audio help based on the user’s vision, according to an overview from the Wisconsin Alumni Research Foundation.
WARF included the technology among its top licensing prospects from its portfolio of health care-related innovations coming out of the university.
The eye-tracking technology is paired with supportive “augmentations” to help users read, such as text enlargement, highlighting or arrows to point out the start of a line of text, and other assistance. It’s meant to reduce the amount of time needed by low-vision readers to move between lines of text, reducing eye fatigue and improving comprehension.
The technology can be integrated with a computer or smartphone, with potential applications in head-mounted augmented reality assistive tools, according to WARF.
More than 7 million Americans have visual issues that can’t be fixed with glasses or contact lenses, the overview notes, impacting their quality of life and ability to read.
“Reader-responsive approaches that address the difficulties faced by low vision readers are needed,” authors wrote.
See more in the overview.
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