Appleton-based strategic communications firm honored for innovation and its people-first culture
APPLETON, Wis. (March 12, 2026) — Red Shoes Inc., a woman-owned, full-service marketing and public relations agency based in Appleton, Wis., is thrilled to be a Heart of the Valley Chamber of Commerce 2026 Small Business of the Year. This prestigious honor highlights Red Shoes’ innovative leadership in communications and its commitment to delivering exceptional value through a people-first culture.
“This award is a reflection of who we are at our core, an agency that believes in doing things differently, staying curious and making a meaningful impact,” said Maria Nelson, president of Red Shoes Inc.
Innovation with purpose
Since its founding in 2008, Red Shoes has served as a trusted partner for businesses across the region and beyond. Known for its expertise in crisis management, public relations, creative services, social media, advertising and marketing, the agency has built a reputation for delivering measurable results.
“At Red Shoes, innovation isn’t just about keeping up with trends; it’s about finding smarter, more meaningful ways to tell our clients’ stories,” Nelson said. “We use technology as a tool to elevate their success, but we never lose sight of the human element that makes communication powerful.”
A culture that drives success
At the heart of Red Shoes’ success is its people-first philosophy. The agency fosters a culture of curiosity, creativity and resilience, empowering team members to think differently and approach every project with fresh ideas. Flexible work hours and a supportive environment ensure employees can balance their personal and professional lives, enabling them to deliver their best work.
“Our culture is what sets us apart,” Nelson said. “We’ve created a space where people feel valued, supported and inspired to push boundaries.”
Industry leadership
Red Shoes has earned a stellar reputation as a leader in crisis communications, with its expertise sought out by national publications like Ad Age. Locally, the agency is a trusted voice in the business community, contributing a regular thought-leadership column to The Business News Northeast Wisconsin and The Business News Central Wisconsin.
As Red Shoes looks to the future, the agency remains committed to its mission of growing and protecting brands, supporting its community and inspiring the next generation of leaders.
For more information about Red Shoes Inc., its full-service marketing and public relations expertise, or 24/7 crisis communication services, visit redshoesinc.com.
Photo included.
The Red Shoes Inc. team proudly celebrates receiving the Heart of the Valley Chamber of Commerce’s 2026 Small Business of the Year Award. Photo courtesy of Red Shoes Inc.
