WATCH: Ad highlights how Van Orden’s support for ending health care tax credits is driving up costs for families across Wisconsin’s 3rd District
LA CROSSE, Wis. – Opportunity Wisconsin has launched a new seven-figure paid media campaign this week with TV and digital ads to hold Congressman Derrick Van Orden accountable for sending health care costs through the roof for families in his district. Van Orden refused to support an extension of health care tax credits, forcing his constituents to pay thousands more beginning this month.
The first ads in the campaign feature Marty, a constituent of Van Orden’s from Sparta, highlighting how the end of health care tax credits has caused her insurance premiums to skyrocket by more than $12,000 per year.
“Congressman Van Orden had a choice – stand with working families or let their health care costs skyrocket,”said Opportunity Wisconsin Program Director Meghan Roh. “He got his way and tax credits that were helping more than 30,000 families in his district afford health insurance have now expired. Now, families like Marty’s are struggling to afford devastating premium increases. Van Orden needs to stop the premium hike and vote to restore our health care tax credits.”
Health insurance premiums have spiked dramatically across Wisconsin after Congressional Republicans including Derrick Van Orden allowed health care tax credits to expire at the end of 2025. This week the House is expected to vote on a bill which would restore and extend health care tax credits for three years.
Earlier in 2025, Van Orden voted for the Republican Tax Law, which included massive cuts to Medicaid and SNAP that are forcing even more families to struggle to afford necessities. When Congress had the chance to extend health care tax credits before they expired, Van Orden and House Republicans left Washington without voting to protect Wisconsin families from these devastating cost increases.
The seven-figure campaign in the Third Congressional District will include TV, digital, and mail to constituents over the coming months, encouraging them to contact Congressman Van Orden and demand he vote to lower costs.
“Marty” Transcript:
MARTY: “Give me a second while I find it here. The change to my monthly health insurance bill. The most basic plan went up twelve thousand dollars. Because Congressman Derrick Van Orden got his way, they took away our health care tax credits. I don’t know what I’m gonna do. How could you do that to another human being? We need to tell Congressman Derrick Van Orden to stop raising our health care costs.”
