MILWAUKEE — Hupy and Abraham, S.C. is proud to announce that its commercial, “Shirtless Executive,” and the firm’s TikTok profile have both earned Gold Awards in the AVA Digital Awards. In addition, the firm’s driving safety PSAs and its YouTube series, Behind the Handlebars, received Honorable Mention recognition.
The award-winning commercial, produced by Market Masters-Legal, creatively showcases the firm’s success in challenging unfair insurance company tactics. The spot humorously depicts an insurance adjuster who, after having a low-ball offer rejected by Hupy and Abraham, quite literally “loses his shirt.” The commercial earned Gold in the Commercial and Promotional Video category. You can view the award-winning commercial here.
Hupy and Abraham’s TikTok profile also received Gold in the Social Media and Creator Content category. Managed by Social Media Specialist Blythe Haney, the account features educational videos focused on safe driving tips and car accident guidance from experienced personal injury attorneys. The content also includes lighthearted, trend-driven videos that highlight firm employees and build brand awareness in an engaging and relatable way. You can view and follow Hupy and Abraham’s TikTok page here.
Judged by industry professionals, the AVA Digital Awards recognize companies and individuals whose work exceeds a high standard of excellence and serves as a benchmark within the creative industry. This year, Hupy and Abraham was honored alongside well-known organizations such as Amazon, Deloitte, New York University, and AT&T.
About Hupy and Abraham, S.C.
Founded in Milwaukee in 1969, Hupy and Abraham, S.C. is a nationally recognized personal injury law firm with a proven record of results—having secured over $1 billion for more than 80,000 clients. The firm is known for delivering exceptional legal representation, protecting the rights of accident victims, and giving back to the communities it serves.
With 11 offices across Wisconsin, Illinois, and Iowa, Hupy and Abraham represents clients in personal injury, car and motorcycle accidents, wrongful death, and pharmaceutical and medical device litigation.
For more information, visit www.hupy.com
