MADISON, WIS. – World Dairy Expo’s award-winning Trade Show is an opportunity for dairy-related companies to showcase cutting-edge technology and the latest dairy equipment. Honored as One of the Top 100 Trade Shows of 2024, the World Dairy Expo Trade Show serves as the meeting place for dairy innovation and knowledge.
New this year, the World Dairy Expo – Doug Williams Memorial Booth Awards will be presented to outstanding commercial exhibitors. The categories for these booth awards include: Best New Exhibitor, Best Outdoor Space, The Showstopper, Most Interactive and Best of Show (which may or may not be a winner in another category). Two industry experts and a member of the World Dairy Expo Commercial Exhibitor Committee will serve as judges for the Doug Williams Memorial Booth Awards. Award winners will be notified by 2 p.m. on Tuesday, September 30, and the awards will be presented on Wednesday, October 1.
Doug Williams, who passed away in January 2025, was a familiar face to those visiting Kuhn North America’s booth at WDE for 30 years. Doug served on WDE’s Commercial Exhibitor Committee for 24 years and was the Chairman of the committee, as well as a member of WDE’s Executive Committee for six years and WDE’s Board of Directors for 10 years. Always quick with a smile, a helping hand and sound business acumen, Doug’s contributions to WDE were many, and those qualities were only a fraction of why he was also honored as a Friend of Expo in 2014. World Dairy Expo is pleased to honor Doug’s memory with these awards for trade show excellence.
Serving as the meeting place of the global dairy industry, World Dairy Expo is the premier forum for the dairy community to learn, share, create commerce and showcase competition. The annual event will return to Madison, Wis. September 30 – October 3, 2025. Dairy producers can experience the world’s largest dairy-focused trade show, a world-class dairy cattle show, attend seminars, meetings and presentations highlighting the latest and greatest in the industry and connect with other producers. Download the World Dairy Expo mobile app, visit worlddairyexpo.com or follow WDE on Facebook, Instagram, LinkedIn, Spotify, or YouTube for more information.