The Wisconsin REALTORS® Association
Madison, Wis. – The Wisconsin REALTORS® Association (WRA) released its July 2025
Wisconsin Real Estate Report today, revealing that total statewide listings improved 7.3% from July 2024. Meanwhile, the statewide median home price rose 4.5% to $322,500. Affordability remained low, improving just 1.7% since July 2024, and the average 30-year fixed mortgage rate fell slightly, from 6.85% in July 2024 to 6.72% in July 2025. Year-to date, home sales were essentially flat, falling just 0.3% compared to July 2024.
Chris DeVincentis, 2025 Chair of the Board of Directors, Wisconsin REALTORS®
Association, highlighted that “all of our measures of inventory improved in July, which
continues a general trend we’ve seen since April. Addressing the inventory shortage is key to improving sales and moderating the rapid appreciation of prices.”
Tom Larson, President & CEO, Wisconsin REALTORS® Association, pointed toward
affordability challenges: “Housing affordability is a national problem, and while the Midwest fares better than the other regions of the country, we’re not immune to the challenge. The moderation of price appreciation and income growth both help, but the stubbornly high mortgage rates have kept Wisconsin affordability near record-low levels. Hopefully we see mortgage rates improve over the next year.”
David Clark, Professor Emeritus of Economics and WRA Consultant, noted a promising cooling economy: “The president has been urging the Fed to lower short-term interest rates, but Fed Chairman Jerome Powell has resisted this pressure, fearing that lowering rates will re-ignite inflation, which remains slightly above the Fed’s target rate of 2%. Although initial estimates show the economy grew at a solid 3% pace in the second quarter, there are signs of cooling. While imports dropped significantly and consumer spending grew at a modest pace, consumer confidence dropped in June. In addition, business investment and exports both fell in the second quarter. This will likely motivate the Fed to begin cutting short-term interest rates, perhaps as early as September.”
REPORT HIGHLIGHTS:
- For the third consecutive month, Wisconsin’s median home prices increased at a modest annual pace of under 5%, coinciding with steady gains in housing inventory from May through July. Both total listings and months of supply improved compared to the same period last year.
- July home sales held steady statewide, dipping just 0.3% compared to July 2024.
Meanwhile, the statewide median price rose 4.5% year-over-year to $337,125. - Year-to-date sales through July were up 0.5% over the first seven months of 2024, with the median price climbing 6.6% to $325,000.
- Rural regions led sales growth, fueled by stronger inventory. In the North region, supply rose 13% to 6.1 months, driving a 12% increase in closed sales compared to last year.
- Mortgage rates eased slightly, with the average 30-year fixed rate declining to 6.72% in July 2025 from 6.85% a year earlier. Rates have remained in the 6.5% to 7% range over the past 12 months.
- Housing affordability saw little movement, improving just 1.7% since July 2024.
According to WRA’s tracking since 2009, the July 2025 index is only 4.3% above the
record low set in June 2024. - Inventory gains were seen across all urban classifications, though most urban areas
remained seller’s markets. Large metro counties reported 3.6 months of supply,
micropolitan areas stood at 4.3 months, and rural counties approached balance with 5.9 months of supply in July.
