VERONA, Wis. ― Wisconsinites know there’s nothing quite like a classic supper club dinner, and now there’s a new way to experience one of the state’s most beloved traditions. The Wisconsin Beef Council, in partnership with Gather Wisconsin, is excited to introduce the Prime Rib Trail—a statewide guide to restaurants serving up perfectly prepared prime rib.
The Prime Rib Trail showcases restaurants and supper clubs across Wisconsin, inviting families, travelers, and beef enthusiasts to enjoy this timeless cut of beef. From Northwoods favorites to hidden gems in small towns, the trail highlights the flavor and hospitality that make Wisconsin dining unique.
The trail was inspired by input from beef lovers across the state. Earlier this year, the two organizations sought suggestions on social media, asking Wisconsinites to share their go-to prime rib spots. The result is a trail built not only by tradition, but by community recommendations.
“Prime Rib is a dish that brings people together,” Wisconsin Beef Council Director of Communications and Outreach Kaitlyn Kesler said. “This trail not only celebrates Wisconsin’s supper club culture, but also connects consumers with the beef that’s raised with care by farm families.”
Fans can nominate their favorite Prime Rib restaurants for consideration in the 2026 Prime Rib Trail online or by commenting on social media to keep this culinary journey fresh and evolving.
To start your journey on the Prime Rib Trail, visit https://www.beeftips.com/resources/prime-rib-trail, or find the trail on Gather Wisconsin’s website.
