MADISON, WI. – Voda Cleaning & Restoration, one of the fastest-growing cleaning & restoration franchise brands in the U.S., announced today the appointment of Sae Lee as its new Chief Financial Officer (CFO) and Chief Strategy Officer (CSO). The executive hire marks a pivotal step for Voda (and its parent company Franchise Playbook) as it nears its 100th franchise owner milestone in just over two years of franchising and enters a new era of expansion and operational scale.
Lee brings more than 15 years of experience in corporate finance, mergers & acquisitions, and strategic advisory. He most recently served as Managing Director at Consello, where he led C-suite and board-level engagements with a focus on the franchise sector. His prior experience includes key roles at global firms such as Accenture, Bank of America Securities, Guggenheim, and Barclays, advising some of the world’s largest brands on complex financial and strategic initiatives.
“It’s an honor to join Voda during such an exciting stage of growth,” said Lee. “The team has built an extraordinary platform—one grounded in operational excellence, franchisee-first culture, and a clear vision to become the leading smart home services franchise in the country. I’m looking forward to helping scale both Voda Cleaning & Restoration and Franchise Playbook, while preserving the values and culture that make this organization so special.”
In his dual role, Lee will oversee Voda’s financial operations, capital strategy, and long-term business planning, while also driving corporate development efforts including strategic partnerships, unit economics optimization, and platform growth initiatives.
“Bringing Sae on board is a major inflection point for our brand,” said Dan Claps, Co-Founder and CEO of Voda Cleaning & Restoration. “His experience leading finance and strategy for global organizations and more importantly, his focus on franchising will be a tremendous asset as we build toward the next 100 franchisees. We’ve seen incredible momentum, and Sae’s leadership will help us further scale with clarity, confidence, and operational rigor.”
With nearly 100 owners across 220+ territories in 30 states, Voda’s rapid rise has been driven by a recession-resilient business model offering two revenue streams: immediate income through cleaning services and high-margin, insurance-supported revenue through water damage and restoration services. As demand for property restoration and health-focused cleaning solutions continues to grow, Voda is uniquely positioned to lead the next generation of home services franchises.
About Voda Cleaning & Restoration
Voda Cleaning & Restoration is a nationally backed, locally owned franchise brand offering professional cleaning and restoration services to residential and commercial customers. With a mission to restore comfort, safety, and peace of mind, Voda delivers a comprehensive suite of eco-friendly, non-toxic services including water damage restoration, mold remediation, carpet and upholstery cleaning, air duct cleaning, and more. Since launching its franchise system, Voda has scaled to nearly 100 owners across more than 220 territories in 28 states. Start-up costs for a Voda franchise range from $201,374 to $357,608 (depending on vehicle leasing or purchasing). Learn more about becoming a Voda franchise owner at myvodafranchise.com. To find our cleaning and restoration services near you, please visit myvoda.com.
About Franchise Playbook
Franchise Playbook is a privately held home services platform company that builds, scales, and supports high-performing franchise brands across the U.S. With a focus on essential, recession-resilient services, Franchise Playbook provides centralized leadership, operational infrastructure, and shared services across its portfolio to accelerate growth and drive long-term value. Backed by a team of seasoned operators and franchise development experts, the company partners with driven entrepreneurs and emerging brands to create best-in-class systems, technology, and support. Franchise Playbook is the platform behind Voda Cleaning & Restoration—one of the fastest-growing home services franchises in the country. Learn more at franchiseplaybook.com.
