GREEN BAY, Wis.—Artificial intelligence (AI) and a radical shift towards software-driven technologies are driving the need for a new breed of software professionals. Businesses need talent that bridges the skills gap between traditional software engineering and modern generative AI applications. To meet this regional workforce need, the University of Wisconsin-Green Bay is launching a new Bachelor of Science in Software Engineering.
Designed in consultation with northeast Wisconsin industry leaders, UW-Green Bay’s graduates of the program will be adept at integrating traditional software engineering and modern AI applications, giving students a unique opportunity while making them highly sought after in the job market. Industries from healthcare and finance to manufacturing and logistics will benefit from an increased local pool of knowledgeable software engineering professionals.
Software professional jobs are projected to grow by 25% from 2022 to 2032, and degrees in computing are also among the highest earning career paths, with an 18% annual return on investment.
“UW-Green Bay’s new Software Engineering program is a launchpad for students to become creators, innovators and leaders in a rapidly evolving tech landscape. The program immerses students at the forefront of technology, analyzing problems to create solutions that don’t exist yet,” said UW-Green Bay Associate Professor Golam Mushih Tanimul Ahsan. “Through collaboration and discovery, students evolve with the ever-changing curriculum, ensuring the program remains relevant to the region’s workforce needs.”
The program is rooted in hands-on learning and access to regional tech professionals. Students gain expertise in software design, development, testing, deployment and maintenance—with a special emphasis on integrating generative AI and other emerging technologies. Industry partnerships, including innovators like Titletown Tech, will provide students with advanced field projects and capstone experiences that mirror the challenges of today’s tech-driven industries.
In contrast to online software engineering programs, UW-Green Bay’s new degree track emphasizes teamwork, mentorship and real-time feedback—mirroring the collaborative nature of the industry. The curriculum teaches students to be nimble and adaptable to evolve throughout their careers.
Applications are now open. To learn more about the Bachelor of Science in Software Engineering and how to apply, visit the home page.
About the University of Wisconsin-Green Bay
The University of Wisconsin-Green Bay is a school of resilient problem solvers who dare to reach higher with the power of education that ignites growth and answers the biggest challenges. Serving 11,198 undergraduate, graduate, and doctoral students as well as 85,000 continuing education learners annually, UW-Green Bay offers 200 academic degrees, programs, and certificates. With four campus locations in Northeast Wisconsin, the University’s access mission welcomes all students who want to learn, from every corner of the world. Championing bold thinking since opening its doors in 1965, it is a university on the rise – Wisconsin’s fastest growing UW. For more information, visit www.uwgb.edu.
