From WisPolitics.com/WisBusiness.com …
— The head of Recovery.com says acquiring Madison-based startup RedFox AI will enable the creation of new AI-based tools for helping people connect with treatment.
Ben Camp, CEO and fo-founder of Recovery.com, says AI is a powerful tool for advancing the company’s mission of building the best online resource for finding mental health and addiction treatment. The Madison company recently announced the acquisition.
He notes the business has already begun incorporating AI into its platform, and “the addition of the RedFox team will help us accelerate that work while keeping trust, safety, and patient focus at the center.”
Recovery.com has been recognized as the fastest-growing company in Madison, and was among the top 4% of the 2025 Inc. 5000 list, the announcement notes. Its platform lists offerings from more than 20,000 providers.
RedFox AI, led by co-founders Nick Myers and Brett Brooks, has developed a voice-based AI assistant called Navigator. It’s meant to help users conduct at-home diagnostic tests based on official instructions and was designed to limit “hallucinations,” a term for when AI produces false or misleading information.
Both of the startup’s co-founders are joining Recovery.com, with Myers taking on the role of director of AI innovation. He will lead the company’s efforts to integrate AI across internal operations and the user-facing product, according to the announcement. Meanwhile, Brooks will join the engineering team to help scale AI features across the platform.
The leaders of both companies have worked in the same location for years, at the co-working space and startup hub StartingBlock Madison.
Myers, who recently joined the board of directors for the Wisconsin Technology Council, says “we’ve always admired their mission” since meeting the leaders of Recovery.com in 2021.
“It’s been incredible witnessing their momentum firsthand,” Myers said in a statement. “Joining forces allows us to apply our technology and experience where it matters most — helping people get the right care, faster.”
Meanwhile, Recovery.com board member and HealthX Ventures Managing Partner Mark Bakken says the acquisition marks “a proud moment” for Madison’s startup community.
“I’ve gotten to know Nick and the RedFox team over the past couple years and I’ve been impressed by their focus on building patient-centric AI solutions … This kind of creative partnership is exactly the type of thing that moves digital health forward,” he said in a statement.
Financial terms of the acquisition were not disclosed.
Listen to earlier WisBusiness podcasts with Camp and Myers.
— State health officials have made permanent an emergency rule approved by Gov. Tony Evers earlier this year, toughening the state’s lead poisoning threshold to 3.5 µg/dL.
That emergency rule from January followed the CDC’s earlier move to lower its blood lead level at which the agency recommends intervention, from 5 µg/dL to 3.5 µg/dL, according to a release from the guv’s office.
It cites figures from the state Department of Health Services showing nearly 3,300 kids in Wisconsin had blood lead levels between 3.5 and 4.9 micrograms per 100 milliliters of blood from November 2021 to February 2024. That means they didn’t qualify for environmental intervention services despite having levels above the CDC’s recommended threshold for intervention.
This year, DHS says about 1,400 kids are expected to have a blood lead level falling within that range, and will be eligible for services under the now permanent rule. These can include screening, care coordination and follow-up services for children that aren’t covered by a third-party payer, and more.
“Finalizing this rule means more kids and families in Wisconsin will be able to get the help and resources they need if they’re exposed to lead,” Evers said in a statement.
See the release below.
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– Recovery.com: Expands AI capabilities with acquisition of RedFox AI
