Glendale, Wis. – Sprecher Brewing Company is getting ready for a month-long 40th anniversary celebration starting with the Sprecher Root Beer Bash on Saturday, August 2; continuing with National Root Beer Float Day on Wednesday, August 6; and culminating with a huge Anniversary Bash on Sunday, August 24.
Sprecher Root Beer Bash
Experience the world’s largest root beer float festival on August 2 from 11 am – 5 pm at a new location this year! The Bavarian Bierhaus, 700 W Lexington Blvd, Glendale will be the site of free Sprecher Root Beer Floats (while supplies last); kids’ arts projects and games; a free bouncy house and fun yard games.
Music/Other Fun Things to Do:
11 am–12:30 pm: Kids Dance Party with Kid Boogie Down
1-3 pm: Steve Beguhn Band
3-5 pm: Shorewood School of Rock
11 am–3 pm: Free Face Painting Balloon Twisters and Henna
11-am–3 pm Free Kids Petting Zoo
12:30 pm: Free T-shirt toss
National Root Beer Float Day
Stop by Sprecher Brewery, 701 W. Glendale Avenue in Glendale from 11 am to 2 pm on Wednesday, August 6 and receive a free bottle of root beer while supplies last. The gift shop will be open to purchase 4-packs or cases of root beer and other Sprecher products. The first 40 people who purchase a case of root beer will receive a free Sprecher hat.
Brewery Tours will be also be running on August 6 at 1, 2, 3 and 4pm. To book a tour visit https://sprecherbrewery.com/pages/brewery-tour..
Stop by Kopps in Glendale, Greenfield or Brookfield or the Chocolate Factory in Elm Grove, Waukesha. Oak Creek, Pewaukee, Menomonee Falls, Delafield, Oconomowoc or West Bend on Wednesday, August 6 and get a free root beer float while supplies last.
It’s time to party like it’s 1985! Join Sprecher for an epic 80s-themed anniversary bash on Sunday, August 24 from 11 am to 6 pm in the Brewery’s Grand Hall and parking lot at 701 W. Glendale Avenue in Glendale.
Guests are encouraged to wear their favorite 80s outfit. Random Sprecher-themed gifts will be handed out to individuals who really express themselves.
There will also be a contest where anyone turning 40 in 2025 (proof of age is required) can enter to win: 1 prize: a private tour and tasting for 40 people; 2nd Prize: 40 bottles of soda/beer; 3rd Prize: a $40 gift card. Enter by the Sprecher Ambulance in the parking lot.
A limited number of brewery tours will be running. Guest must register for them in advance at https://sprecherbrewery.com/pages/brewery-tour
Music/Other Fun Things to Do:
11 am–6 pm Food Trucks
12–1 pm: Overflow Band
2–3 pm and 4-5:30pm: One Louder, an 80s cover band
1–2 pm, 3-4 pm: 80s themed Music Bingo
Ongoing: Kids activities (crafts, facepainting and games)
A Bit of History
Founded by Randy Sprecher in 1985, Sprecher Brewing Company was Milwaukee’s first craft brewery to open since Prohibition. Its initial lineup featured Special Amber, Black Bavarian, and Hefe Weiss, with rotating seasonal offerings. Root beer was introduced shortly after to give kids on brewery tours something special to drink—and its popularity quickly led to retail sales beginning in 1986.
In January 2020, Sprecher was purchased by Sharad Chadha and a small group of investors. Under their leadership, the company has grown significantly, with Sprecher’s 20 craft sodas now available in 49 states.
Sprecher is one of the only breweries in the U.S. that uses fire brewing to create its bold flavored craft beer and sodas. When combined with locally sourced raw honey, this makes Sprecher Root Beer the “No. 1 Root Beer in the U.S.” according to The New York Times.
According to Sharad Chadha, president and CEO of Sprecher, “In today’s world, people want an affordable indulgence. A special experience they can share with family and friends at parties and special events. Sprecher’s craft sodas deliver this.”
“I like to say, Sprecher represents happiness in a bottle.”
Sprecher Brewery takes pride in being an active part of the Greater Milwaukee community. The company employees 150+ people and also owns/manufactures Green River Soda, Juvee energy drinks. For more information visit: SprecherBrewery.com
How do you make the BEST Sprecher Root Beer Float?
- Use a tall (16–20 oz) glass and chill it in the freezer.
- Add 2–3 scoops of vanilla ice cream.
- Slowly pour Sprecher Root Beer over the ice cream.
- Top with whipped cream and a maraschino cherry. (optional)
- Serve with a straw and spoon—enjoy!
