30 Local Children’s Charities to benefit from this year’s fundraising extravaganza
MILWAUKEE, WI (September 29, 2025) – Potawatomi Casino Hotel is proud to announce the kickoff of the 2025 Heart of Canal Street campaign. This is the 31st year of Potawatomi’s signature charity giving program which benefits children’s charities in southeast Wisconsin.
30 children’s charities will benefit from this year’s fundraising efforts, which culminate with a finale celebration on Wednesday, December 10. Since its debut its 1994, Heart of Canal Street has helped more than 350 children’s charities with a fundraising total of more than $21 million.
During the finale, 25 charities will be chosen at random to receive funding. Four organizations have already been selected by Potawatomi media partners, and this year, Potawatomi team members will get to help choose one lucky winner.
Charities that wish to apply for the random drawing can do so starting October 15.
Potawatomi Casino Hotel invites everyone to share their heart by helping raise money in fun and creative ways. The largest source of support comes from a special Heart of Canal Street bingo game played during every bingo session at Potawatomi.
This year guests can also enjoy two cool drink specials, with one dollar from each drink going to the fundraising total. Cream City Coffee Company offers the “Cup of Heart Refresher” and guests can enjoy a “Fruity Pebbles” Milkshake (colors inspired by the Heart of Canal Street logo) at the Potawatomi Marketplace.
To learn more about the 2025 Heart of Canal Street celebration go to potawatomi.com/heart.
About Potawatomi Casino Hotel – Milwaukee:
Set in the heart of Milwaukee, Potawatomi Casino Hotel is the Midwest’s premier entertainment destination, offering guests the best in gaming, dining and entertainment. The property features a 6,500 sq. ft. retail-betting Sportsbook that includes a 2,000 sq. ft. LED screen, professional-quality broadcast booth, and both kiosks and ticket writers. Guests of the casino can also enjoy a 14-table Poker Room, 12-restaurants, including Rock & Brews (partnership with KISS rock legends Paul Stanley and Gene Simmons), and four bars. The Potawatomi Hotel is the second largest in Milwaukee with 19 floors, 500 rooms, exquisite corner suites that oversee the city’s skyline. The hotel also showcases top-floor Presidential and Chairman suites. To discover more about Potawatomi Casino Hotel, call 800-paysbig (800-729-7244) or visit www.potawatomi.com.
