MADISON, Wis. – August 18, 2025 – Nordic®, a global health and technology consulting company, today announced Rebecca Whaley as head of global marketing. In this role, she will lead the company’s marketing strategy with a focus on elevating the Nordic brand, generating demand for its services, and deepening client loyalty through meaningful engagement.
Whaley brings more than 20 years of healthcare experience across operations, consulting, sales, and marketing. She joins Nordic from Altera Digital Health, formerly Allscripts, where she held senior leadership positions overseeing both sales and marketing. Her diverse background enables her to connect brand development with practical market strategies, helping Nordic strengthen its position and build meaningful connections across the healthcare industry.
“Marketing plays a crucial role in the lifecycle of our client partnerships and industry positioning, and I am thrilled to have Rebecca’s talents on the team as we continue the important work of modernizing healthcare organizations’ IT systems,” said Steve Eckert, chief growth officer, Nordic. “Rebecca has a rare blend of marketing vision and frontline sales experience, making her the ideal leader to help us amplify our voice in the market while strengthening how we engage clients and prospects.”
“Nordic has built a strong foundation over the last 15 years, with established brand recognition, trusted client relationships, and a talented team delivering measurable results,” said Whaley. “I’m excited to support our sales and delivery teams with new ways to generate demand, showcase client successes, and drive engagement throughout the customer journey.”
About Nordic
Nordic is a global health and technology consulting company that partners with health leaders worldwide to create healthier systems, organizations, and people. Our team of 3,300+ professionals bring decades of experience in strategic advisory, digital and cloud initiatives, implementation and support, ERP services, and managed services. The Nordic global team, including its Canadian arm Healthtech, support more than 700 clients in their efforts to harness the power of technology. Learn more at NordicGlobal.com.
