West Allis, Wisconsin—Hein Electric Supply Company (www.hein.com) has acquired
Laser Electric Supply & Lighting Gallery.
Laser Electric Supply, located in Walworth Wisconsin outside of Lake Geneva,
specializes in servicing electrical contractors, industrials, and hospitality customers in
southern Wisconsin.
Founded in 1990 by Jeff Liberman, Laser Electric Supply grew to 13 associates, added
a lighting showroom and expanded geographic coverage in southern Wisconsin from
Kenosha to Janesville. Hein Electric Supply plans to operate out of this current 15,000
square foot facility located at W5724 Willow Bend Rd.
Hein Electric Supply has a long standing 80-year history as a full-line electrical
distributor servicing contractors, industrials, municipalities and national accounts. With
this acquisition, Hein Electric Supply grows to 10 locations in Wisconsin employing 80
associates.
“With this acquisition, Hein Electric Supply expands our services offering footprint in
southern Wisconsin that allows for growth in additional targeted markets. Our Projects,
Operations, E-Commerce/Marketing, and Business Development teams have
immediate plans in place to leverage the Laser Electric Supply name.”, said Chris
Stoming President of Hein Electric Supply Company.
Both organizations are part of AD and the recently formed AD Independent Electrical
Supply division.
