MILWAUKEE, WI [June 04, 2025] – GenoPalate, a leader in nutrigenomics, is teaming up with The Vitamin Shoppe®, a leading health and wellness retailer, to launch an innovative personalized nutrition offering through The Vitamin Shoppe’s online marketplace. This partnership makes science-backed, DNA-based wellness solutions more accessible than ever—empowering individuals to optimize their health with nutrition that is tailored to their unique genetic makeup.
Through this collaboration, GenoPalate’s At-Home DNA Collection Kit will be available for purchase on www.vitaminshoppe.com, providing consumers with easy access to a groundbreaking approach to personal wellness. By analyzing over 400 genetic markers, GenoPalate delivers a deeply personalized nutrition report that includes:
- Tailored Nutrient Insights – A breakdown of the vitamins, minerals, and macronutrients most crucial for an individual’s health.
- Optimal Foods List – A custom-ranked guide to more than 350 foods across 14 categories, identifying the best options for each person’s genetic profile.
- Wellness Insights – Key genetic-based factors related to stress, eating behaviors, and metabolism to support overall well-being.
- 10x Personalized Recipes – Hand-crafted by a Registered Dietitian to align with each person’s genetic dietary needs and nutritional goals.
- Personalized Supplement Formulas – A custom formula of vitamins and nutrients designed to fill specific nutritional gaps.
- Expert Guidance – A complimentary consultation with a Registered Dietitian to help users interpret their results and integrate them into their daily routine.
“We are excited to collaborate with The Vitamin Shoppe to bring our cutting-edge personalized nutrition solutions to more people,” said Dr. Asif Naseem, CEO of GenoPalate. “Our mission is to empower individuals with the knowledge and tools they need to take control of their health. This partnership enables us to make DNA-based nutrition more accessible than ever.”
This science-driven approach to nutrition aligns seamlessly with The Vitamin Shoppe’s mission to be the most trusted destination for lifelong wellness solutions.
“As we expand our marketplace into the leading online destination for health and wellness innovation, we are pleased to introduce GenoPalate’s personalized nutrition offering. This launch brings access to DNA-based nutrition insights to our customers, helping them make more personalized choices about dietary supplementation,” said Muriel Gonzalez, President of The Vitamin Shoppe.
This online launch represents a major step forward in making personalized, DNA-driven nutrition mainstream, transforming the way people approach their health and empowering them to make smarter, data-backed choices every day.
