From WisPolitics.com/WisBusiness.com …
— The latest episode of “WisBusiness: The Show” features Ashwinraj Karthikeyan of Phoenix-Aid LLC, an Oshkosh company developing diabetes-related wound care products for underserved markets.
Karthikeyan won the Wisconsin regional round of the Start Up World Cup Competition at November’s Early Stage Symposium in Madison, and is now eligible to compete in the 2025 cup competition.
The company’s Phoenix-Aid Protect product is meant for patients with diabetic foot ulcers, made with a patented “nanocomposite” wound dressing material. Chronic wounds like these can linger for months and even years in some cases, according to Karthikeyan.
“What we’re trying to do is replace what they consider the standard of care, which is essentially a bulky combination of foot ointment and gauzes, a very bulky foot wrap, which is very cumbersome … Our product is very thin, as you can see, very easy to apply,” he said.
It’s designed to stay on for three to five days, compared to 18 to 36 hours for the current standard, at about half the cost.
Karthikeyan also discusses his background in aerospace engineering and how it brought him to the medical products field.
“I went for aerospace engineering, but my interest was always aerospace materials,” he said. “And I was working with my dad, and I started working on his nanomaterials … What I’m working on right now is a very complicated materials problem, because it’s specified for biomaterials. So it’s all related.”
In addition to the interview, the episode previews upcoming events from the Wisconsin Technology Council, which produces the show.
Watch the full episode here and find more episodes.
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