This week’s episode of “WisBusiness: the Podcast” is with Abbey Crocker, founder of Tailored Remedy.
Crocker, a biomedical sciences student at Marquette University in Milwaukee, created the startup company this year to “democratize” medical information using an artificial intelligence platform. The AI software aims to present complex medical information in an accessible way, drawing from a number of data sources.
Her entrepreneurship journey started while Crocker was working as a certified nursing assistant in long-term care during the COVID-19 pandemic, before later transitioning to home health care.
“In my time working, I saw an overwhelming problem with medications interacting, or just in general people being overmedicated … I’m trying to figure out ways to solve this problem,” she said.
She wants to empower patients to “take health care back into their own hands” and play more of a role in their own health care experience.
“You would go onto this chatbot, you would ask it a question, and from there it will give you an answer, but in natural language so you don’t need to have a background in medical or health care … to be able to get an answer that you can understand,” she said.
Crocker says this information would help people be better informed during conversations with health care providers. She plans to initially market it to long-term care facilities and other care sites as a tool for older patients.
Tailored Remedy won the Brady Innovation Award in April at the university’s Brewed Ideas Competition and has been awarded a fellowship to develop an early version of the platform through Marquette University. Crocker’s also taking part in the gener8tor gBETA program for early-stage startups.
“It’s truly an amazing experience,” she said. “It’s amazing to surround yourself with people that are doing exactly what you’re doing as well, bouncing off ideas. The cohort, we’re all very open to sharing opinions, and it’s a great setting.”
Listen to the podcast below, sponsored by UW-Madison:
