MADISON, Wis. – Just days before his sentencing hearing, Eric Upchurch, a Wisconsin entrepreneur recently convicted of Paycheck Protection Program (PPP) fraud, has released an Amazon bestselling book titled Pure Intent: Journeys of Resilience, Redemption, and the Pursuit of Integrity in Life’s Greatest Trials. The book, released on Tuesday, August 27th and has rapidly gained attention – offering a candid exploration of Upchurch’s experiences with the justice system, providing valuable lessons for business owners, community leaders, and anyone navigating complex legal landscapes.
In June of 2024, Upchurch (a Black man) was found guilty of PPP loan related charges by an all white jury after a three-day trial. He is scheduled to be sentenced on Friday, August 30th, 2024, at 1:00 PM CST at the Federal Courthouse located at 120 N Henry St., Madison, Wisconsin. Open to the public. The case, which involved allegations of submitting false information on PPP loan applications, resulted in Upchurch receiving over $400,000 in federal funds. Prosecutors argued that Upchurch misrepresented his companies’ expenses and revenues, leading to his conviction on multiple counts of fraud, money laundering, and making false statements – with a maximum sentence of up to 170 years in federal prison.
In Pure Intent, Upchurch provides a different perspective on the events that led to his legal troubles. The book delves into how his interpretation of PPP guidelines, which he believed were intended to help struggling businesses and community projects, ultimately resulted in federal scrutiny. Upchurch has been an advocate for community and economic development in Wisconsin for nearly two decades. Despite the conviction, Upchurch maintains that his intentions were pure, though he acknowledges the missteps that led to his current situation.
The foreword of the book, written by R. Seth Williams, former District Attorney of Philadelphia and now President & CEO of Second Chance Strategies LLC, sets the tone for the narrative, highlighting the complexities of intent and the challenges of navigating the gray areas of the legal system. Williams, who has faced his own legal battles, praises Upchurch’s resilience and the lessons he shares, which are not only relevant to those involved in legal disputes but also to anyone striving to align their actions with their values during challenging times.
As Upchurch faces his sentencing, Pure Intent has become a beacon of hope for many who have faced or are facing similar challenges. A compelling aspect of Pure Intent is its practical advice for business owners and leaders. The book is structured to guide readers through the rise and fall of Upchurch’s ambitions, the key lessons he learned from adversity, and the spiritual depth of intentional growth. Notably, Upchurch includes a practical guide with ten critical steps for anyone under investigation, emphasizing the importance of staying grounded, maintaining integrity, and building a strong support network. These insights are not just theoretical; they are drawn from Upchurch’s own intense experiences in the courtroom and beyond.
In the final section of the book, Upchurch explores the mystical and spiritual aspects of intentional growth, urging readers to find deeper meaning in their challenges and to embrace the transformative power of adversity. This message is particularly poignant as Upchurch prepares for his sentencing, with the book serving as both a personal testament and a guide for others. Upchurch’s approach to personal and professional development, known as Insight Strategy, is a cornerstone of his new community, The Insightful Collective. This collective aims to help leaders maximize their potential, gain clarity, and make a positive impact through meaningful connections and transformational growth. Learn about the community at www.insightfulcollective.com
As the sentencing date approaches, the release of Pure Intent adds a new dimension to the conversation around the CARES Act, PPP, and the broader implications of navigating federal programs. With many questioning the clarity and fairness of the PPP guidelines, Upchurch’s story is both timely and significant.
For those who have received PPP funding, are currently under investigation, or are simply interested in the intersection of business, finance, and law, Pure Intentoffers uses a gripping narrative to offer invaluable lessons in resilience and integrity.
Pure Intent: Journeys of Resilience, Redemption, and the Pursuit of Integrity in Life’s Greatest Trials is available now on Amazon. For more information, visit https://www.amazon.com/dp/B0DFC9TZ4Z
About the Author: Eric Upchurch is an Insight Strategy Alchemist, entrepreneur, and community activist dedicated to helping leaders fulfill their purpose. His work has helped raise over $50 million for various community and economic development projects. Despite his recent legal challenges, Upchurch remains committed to positive growth and transformation, offering talks and workshops on mindfulness, spirituality, resilience, and business development.
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