Flad Architects: Laura Serebin named new CEO

MADISON – Laura Serebin, AIA, LEED AP, has been named president and CEO of Flad Architects as of the start of this year. An experienced leader in the design and implementation of healthcare, academic, and science and technology facilities, Serebin has been with Flad since 1996 and has served as principal for 12 years.

Serebin succeeds Jeff Zutz, AIA, LEED AP, who has served as president and CEO since 2018 and has helped build and strengthen the firm’s national impact in his 34 years with Flad.

“I want to express my sincere gratitude to Jeff for his years of dedication to everyone at Flad,” Serebin said. “We will continue to build upon our core principles that have established Flad as a leader in an increasingly complex marketplace. It is our ability to collaborate seamlessly across our 10 offices nationwide and provide expertise in science and technology, academia, healthcare, and the areas where these sectors converge that has established Flad as a leader and innovator, committed to enhancing human potential.”

In her 25-plus years with the company, Serebin is an experienced leader in the design and implementation of a wide range of public- and private-sector institutions that support Flad’s core markets. Her ability to manage multiple stakeholder groups and focus on a collaborative process, built on consensus and transparency, ensures that client vision is maintained throughout the life of a project.

About Flad Architects

Flad is a national knowledge-based planning and design firm committed to creating environments that enhance human potential. In partnership with leading research organizations, universities, healthcare institutions, and science-based companies, Flad designs innovative facilities with standout dedication to detail. These advanced spaces enable the clients Flad serves to make revolutionary discoveries that have a profound impact on society.

Over 95 years of passionate and rigorous focus on buildings devoted to the sciences has earned Flad consistently high rankings among the nation’s top architectural firms, both overall and in science and technology, academic, and healthcare design. With more than 300 design awards, Flad’s work amplifies the abilities of those learning, working, and undergoing treatment in these environments.