FifthColor Strives to Innovate, Expand in Current and New Markets with Marketing-Forward Approach
SHEBOYGAN FALLS, Wis. (December 9, 2024) Marketing and sales specialist Michael Troka joins FifthColor as Chief Growth Officer (CGO). Appointed to this new role on December 2, 2024, Troka is charged with overseeing marketing and sales functions and leveraging synergy across teams while driving growth and development of marketing strategies.
“With this appointment our team will continue to focus on aligning and combining these critical areas to accelerate growth in current and untapped markets,” said Justin Webb, president and owner of FifthColor. “Troka will be another key asset as we position FifthColor for even greater success as we expand into new markets.”
Troka will join the FifthColor marketing and sales team leaders of Marcus Diedrich, Chief Operating Officer (COO), and Ashley Vogel, Chief Marketing Officer (CMO).
“This trio of specialists will further strengthen our agency’s ability to innovate and grow,” said Webb. “These unmatchable powerhouses have a results-driven approach to enable us to explore new opportunities while maintaining our focus on delivering exceptional value to clients.”
Troka is a graduate of Marquette University (Milwaukee, Wis.) with a Bachelors of Science – Biology and a Master of Arts – Public Relations, Advertising, and Applied Communication. He has worked at the following companies: Wildeck, Inc. (Waukesha, Wis.), Lochinvar, LLC. (Lebanon, Tenn.), Broan (Hartford, Wis.), Fiskars (Madison, Wis.), Kohler Co. (Kohler, Wis.), Hoffman York (Milwaukee, Wis.), Doe-Anderson (Louisville, Ky.), and Carmichael Lynch (Minneapolis, Minn.). He resides in Plymouth, Wis., with his wife Anne and children Michael, Matteo, Marco, and Maximo.
“We are thrilled about this new chapter in FifthColor’s journey and confident that Michael’s expertise will drive meaningful impact across the organization. Troka brings a history of driving growth and marketing strategy development. Over his career, he has been instrumental in scaling organizations from $40 million to $150 million in impressively short timeframes, leveraging innovative marketing and sales strategies,” said Webb. “Together, we’re continuing to build something extraordinary.”
