This week’s episode of “WisBusiness: the Podcast” is with Dayne Rusch, a Green Bay-area entrepreneur who launched startup companies Vyper Industrial and Vyper Energy.
Vyper Industrial makes chairs for industrial shop environments and other customers. Since getting into the chair business in 2020, the 27-year-old entrepreneur has sold more than 20,000 chairs to high-profile customers including auto designer Chip Foose and comedian Jay Leno.
Building on the success of that venture, Rusch launched Vyper Energy to develop and sell a healthier alternative to energy drinks on the market. As a Type 1 diabetic, he wanted to provide an alternative to existing sugar-free products that were spiking his blood sugar due to sweetening additives.
After hiring a nutritionist and developing the recipe over a year, the company finished production this week. Rusch says the target market for the drink includes health- and fitness-oriented consumers as well as adventure sports like motocross and snowboarding.
“The future ahead is just expanding the team man. We have two awesome companies here — Vyper Energy and Vyper Industrial — and they both make the best products on the market,” he said. “And we want to build jobs here in the Green Bay, Appleton area, and be that really cool brand that people want to associate with around here.”
Listen to the podcast below, sponsored by UW-Madison:
