Tie the Knot Bridal Boutique, a wedding, bridesmaids and mothers dress boutique in Green Bay, Wis., recently expanded and moved into a new 5,500 square foot building on Broadway in the Rail Yard Innovation District.
With their move, the boutique aims to provide an elevated shopping experience, complete with a high-end retail space, large selection of dresses and an emphasis on customer service. The new space is unlike any other bridal store in Northeast Wisconsin, bringing customer-desired design aspects and some of bridal’s most sought-after designers to the area for the first time.
The buildout for the new space, in conjunction with Base Companies LLC, began in January and was complete on March 31, 2023. The space was the last remaining first floor unit in the 520 building.
“We’re really excited to be a part of the Rail Yard Innovation District on Broadway. This part of the city is a hub for growing businesses and we love being surrounded by the excitement of the downtown area,” said Jessica Van Gorden, Tie the Knot Bridal Boutique owner.
“Not only did this move allow us to grow into a larger and more modern space, but it gives all of our customers the opportunity to see what makes Green Bay special. We know that brides make a day out of their dress shopping experience, so we’re thrilled to be based in an area where there are so many great restaurants, boutiques and places to discover.”
A variety of local companies helped bring the space to life, including Erin Jean & Co. (interior design), Ebb & Flow Flowers (floral installations inside space), HJ Martin & Son (carpeting), The Saltbox Lighting (lighting), and WonderSign LLC (store signage).
“It is rewarding to see the continued momentum of synergistic, high-end businesses choosing the Rail Yard Innovation District to assist in accommodating their innovative sales approaches and growth,” said Paul B Belschner, President & CEO, Base Companies, LLC. “Our community is the benefactor of businesses such as Tie the Knot, as they elevate their customers experiences. We appreciate their belief and investment in Downtown Green Bay.”
In conjunction with their move into a bigger space on Broadway, Tie the Knot simultaneously opened Tie the Knot Off the Rack, a discount bridal store, in their former boutique location on Military Avenue. Tie the Knot Off the Rack is a brand new concept in Northeast Wisconsin – it’s the only bridal store of its kind where brides can take their dress home the same day they purchase it. The store takes sample gowns from the main, downtown location when they are discontinued by designers. They then discount and sell them, allowing brides on a budget or tight timeline to find a dress that meet their needs.
All gowns at Tie the Knot Off the Rack are priced below $2,000. The off the rack location also houses Tie the Knot’s selection of bridesmaids and mothers gowns, which can be ordered in any size and color, or can be purchased off the rack.
About Tie the Knot Bridal Boutique
Founded in 2006, Tie the Knot Bridal Boutique is Northeast Wisconsin’s premier bridal shopping destination. Offering the largest selection of bridal gowns, plus size dresses, bridesmaids and mothers gowns, the boutique has been a sought-after destination for newly engaged women for years. In 2021, Jessica Van Gorden, a local wedding photographer, purchased the business. Her vision to update the store’s brand and shopping experience was complete in 2023 with the store’s move to Broadway and the opening of Tie the Knot Off the Rack.
About On Broadway LLC
On Broadway is an organization interested in promoting and revitalizing Green Bay’s historic Broadway District. They are leaders when it comes to building a sustainable, relevant and thriving urban community. On Broadway hosts many exciting events that residents and visitors to the area look forward to each year. These events highlight the various businesses that call Broadway their home and celebrate the unique community in Greater Green Bay.
