Light the Hoan: Partners with Miller Lite to shine a light on non-profits

MILWAUKEE, Wis. – The Light the Hoan “Shine a Light” program was created to highlight the great work of Milwaukee’s non-profit community. Entering its third year, Light the Hoan is excited to announce that Miller Lite will be the presenting sponsor of the program and its new name will be “Shine a Lite.”

Participants in the Shine a Lite program will have the opportunity to light the Hoan in the colors of their choice for one night. The organizations have the opportunity to tell their story, raise funds, and build a broader audience for their work. Their mission is also
highlighted on Light the Hoan’s website, and showcased on social media channels for
their followers to see. Light the Hoan will donate 100% of the proceeds from that day’s
bulb dedications to the non-profit which results in every dollar being reinvested in the
people of Milwaukee and surrounding areas.

“Our Shine a Lite program aligns to our mission, and demonstrates that we are more than just lights on a bridge,” said Erika Smith, Executive Director of Light the Hoan. “The bridge brings people together, and allows everyone an opportunity to be a part of Milwaukee.”

Light the Hoan, in partnership with Miller Lite, is thrilled to partner with:

  • Milwaukee Parks Foundation
  • Wisconsin Equal Justice Fund
  • MKE Fellows
  • Mentor Greater MKE
  • Ignite The Spirit MKE
  • Rett Syndrome Foundation
  • Winston’s Wishes
  • Kinship Community Food Center
  • MKE LGBT Community Center
  • Hope Street
  • Planned Parenthood of WI
  • HIR Wellness Institute

“Miller Lite is proud to partner with Light the Hoan on this unique program that highlights
our hometown of Milwaukee’s strong non-profit community,” said Michael Nordman,
Senior Manager of Community Affairs for Molson Coors. “The lights on the Hoan continue
to send positive messages of unity throughout our community and we are excited to be a
part of uplifting these organization’s missions.”

Non-profit organizations had the opportunity to apply to be part of the program throughout 2022, and then mutually selected by Light the Hoan and Miller Lite. Opportunities to apply for 2024 will be available later this year.

A collective of local business and civic leaders, Light the Hoan is nonprofit lighting up and
uniting Milwaukee. In May 2018, the group launched a public crowdsourcing campaign to
help raise more than $3.5 million to illuminate the Daniel Hoan Memorial Bridge, the
iconic tied-arch bridge spanning nearly two miles across Interstate 794.