MADISON, WIS. — May 17, 2023— After a six-month RFP process, Illinois Tool Works (ITW) Welding named Hiebing their new agency of record. Hiebing will support ITW Welding’s industrial and commercial divisions and central marketing team through marketing planning, research, creative, public relations, social media, content creation, media planning and buying, measurement and more.
A global leader in welding innovation and manufacturing since 1929, ITW Welding has a track record of creating industry-leading products that offer efficiency and reliability for customers – ultimately ensuring they have the right power and tools to get their jobs done right and safely. The company’s storied history stretches across not only decades but also multiple brands and divisions, including Miller®, Bernard®, Hobart® and Tregaskiss®.
“ITW Welding is a great fit for our team on multiple levels,” said Hiebing CEO Dave Florin. “Their commitment to being leaders that deliver quality and innovation in the welding industry aligns perfectly with our agency’s expertise in crafting meaningful stories that drive results. They have countless stories to tell about their products, people and industry, and we’re storytellers – so we couldn’t be more excited to link arms and forge marketing momentum together.”
As ITW Welding’s agency of record, Hiebing will be responsible for developing and executing strategic marketing campaigns to augment brand awareness and drive sales. The agency’s expertise makes them well suited to help ITW Miller achieve their marketing and sales goals while also promoting the importance of the welding industry and the impact it has on our world.
“We chose Hiebing as our agency partner because of their curiosity, data-driven insights and track record of creating marketing campaigns that reach and resonate with the right audiences,” said Jamiese Miller, senior director of marketing at ITW Welding. “They understand the power of our brands, and we’re excited to work with them to move our brands and company forward.”
About ITW
Illinois Tool Works or ITW (NYSE: ITW) is a global industrial company that has businesses operating in nearly every corner of the world, with a significant presence in developed as well as emerging markets. Its products and solutions are at work all over the world, in deep-sea oil rigs, aerospace technology, bridges and wind turbines, healthcare, the spaces in which we live and work, the cars we drive, and the mobile devices we rely on. ITW employs more than 43,000 people, and is based in Glenview, Illinois, with operations in 52 countries.
About ITW Welding/Miller
The global portfolio of ITW Welding brands delivers products with proven performance and technical support. The organization’s regional technology application centers and technical field support teams are dedicated to helping consumers and customers solve welding challenges today and in the future. Brands in the portfolio include Miller, Bernard, Hobart Filler Metals, Hobart Welding Products and Tregaskiss. For more information, visit www.itwwelding.com.
About Hiebing
Hiebing is a full-service marketing communications agency that creates measurable brand momentum through the marriage of data and artful storytelling. The agency has offices in Madison, Wisconsin, and Austin, Texas, and offers a suite of services, including brand strategy, research, creative, media, PR, social, digital, marketing science and production. Hiebing’s client roster includes Culver’s, ABC Supply, the Wisconsin Department of Tourism, WI Lottery, Oregon Tool, Schneider, Summit Credit Union, Boys & Girls Clubs of Dane County and the Austin Area, Chuy’s Tex-Mex, United Way of Dane County and many others. Learn more at www.hiebing.com.
